ATV owners, also known as people who own all-terrain vehicles, are generally individuals and families who enjoy spending time outdoors. However, there’s so much more to this group than many companies realize. If your company specializes in products or services for ATV owners then understanding your customer is crucial to your business’s success.
DataMasters is leading the way when it comes to connecting companies and customers. We do this with our extensive, specialized databases. We even have an ATV database to help companies reach these special customers directly.
There are over 1.2 million ATV owners across the United States. A large number of these individuals own their own home and have an annual household income of about $65,000 or more. Most enjoy hunting and fishing, as well as other off-road activities. Many also own farms and ranches and use their ATVs to help get around on their land.
As far as brands go, Polaris, Yamaha, and Honda are the three most popular brands of ATV. Over half of Polaris and Honda owners live in rural areas. Most are male, around 39 years of age. They tend to enjoy hunting, fishing, and camping. Other people attracted to these brands also include individuals who enjoy racing, motorcycling, car shows, and tractor pulls. Yamaha tends to be more popular with the younger crowds. Overall, about one third of ATV owners use them recreationally, another third use them for hunting and fishing, while the remainder use them for utility work such as farming or ranching.
Each of these ATV owners is an ideal customer for anyone offering specific goods and services for this group. The problem for these businesses is getting their advertisements in front of the ATV owners themselves. Wide methods of advertising generally aren’t effective for specific targeted groups such as this. Thankfully, DataMasters offers a solution to companies attempting to reach a specific group of individuals.
If your company has products or services connected to ATV ownership, then you can benefit from using the DataMasters ATV database. This database contains the contact information for over one million ATV owners throughout the U.S. It is the most comprehensive and accurate ATV database currently available.
This high-quality information source helps different types of companies get in touch with their customers. It’s ideal for ATV dealers as well as parks, campgrounds, and ATV tours. Companies who specialize in ATV accessories for hunting and fishing can benefit as well. Trade in offers, refinance offers, warranty offers, and magazine subscription offers all can benefit from having direct access to these individuals.
Reaching the ideal customers directly helps your company’s bottom line. You spend less on advertising and get better results. Using a database to market directly to your potential customers has the added bonus of allowing you to control who you reach and how.
This is a great option if your company markets to a specific subset of ATV owners. It’s also beneficial if you have a wide variety of products but want to market certain products to the people who are more likely to purchase them.
The DataMasters database is customizable by age, income, homeowner vs. renter, number of children present, marital status, and gender. This is just the tip of the iceberg. There are over 200 lifestyle selections and demographics you can choose from to narrow your focus even further.
You can also limit your advertising to precise ATV specifics. This is great if your company focuses on one brand of ATV in particular. You can choose the make, model, and year to narrow the data. All of this information allows you to market to individuals who own ATVs or those who are ideal customers for ATVs.
The ability to narrow your focus allows you to create individualized ads for ATV owners. If your goal is to sell ATV accessories for hunters, you can select people who fit this customer profile.
You can then create an image that will resonate with them. This could show your product in use, or it could catch their eye with an impressive buck. Either way, your goal is to catch their attention, then, when they take a closer look, you’ll want to wow them with your product or service.
You can also apply this same strategy to target other ATV owners. If you’re trying to reach farmers and ranchers, show the ATV in action. Feature products that will make their life easier. You can also show people who race ATVs how they can make their vehicle faster and easier to control.
You can apply this technique to email advertisements as well as direct mail advertisements. We even have phone numbers if you prefer to call your potential customers directly to offer your products or services. There’s a large variety of ways you can utilize this data for your business.
The best thing about all of this information is that DataMasters makes it easy and affordable for your company.
Our database experts are ready and willing to help your advertisement campaign a success. We’ve been in the business of connecting customers and businesses for generations. Our business model ensures that everyone wins. Customers get access to the deals, products, and services they need. And your company experiences growth by attracting new customers.
We can also help you with your direct mail campaign. We know exactly what you need to do in order to reach these customers. Our company can even help with printing costs if you need. We’re successful when you’re successful so our goal is to make each campaign a victory to keep you coming back for more. Our ATV database is constantly expanding and changing to contain the most current information available. We do this by collecting purchase and sales data and so much more.
You love your machine—it’s like your baby.
But there comes a time when you’re ready to move on to bigger, better, and/or newer things. At this point, it can help to clear out some space in your garage (and get a little extra cash, too). But where to start?
Selling an ATV or UTV can be overwhelming, especially if it’s your first time doing so. Luckily, you’ve got your friends at SuperATV on your side! Whether you’re selling your quad, side-by-side, or both, we’ve got some helpful tips and reminders to make the process a whole lot easier.
We’ve always been taught to never judge a book by its cover, but as it turns out, that’s exactly what people do when shopping for something. There are countless ATVs and UTVs on the market at any given time, so when people see a dirty machine for sale, they’re very likely to just keep scrolling until something cleaner and more attractive comes along. So the first step to take in the whole “selling your rig” process should naturally be to clean that machine! Nobody wants to buy something that’s covered in mud with debris and crushed-up, empty Coke cans littering the cab.
We’re not suggesting that you give your machine a total overhaul—that would be silly if you’re planning to sell, unless you’re willing to put in the work and think you can make a profit by flipping it. All we’re saying is that when it comes to appearances, a few finishing touches can go a long way. Get some touch-up paint for your side-by-side’s scuffed bodywork, or replace the grips on your ATV. Little details like this can do wonders when it comes to making a machine look newer and nicer.
While we’re on the topic of appearances, we should throw in this obvious but crucial rule to selling pretty much anything: post good photos! As we said before, if your potential buyer has over one hundred listings in their search results, a dark or blurry picture isn’t going to make your machine stand out from the crowd.
Take photos from several angles, all using good lighting, with not a lot of distracting stuff in the background. The more clear photos you can post, the better! It makes your listing look more reputable, and buyers will appreciate getting to see as many details as possible up front.
It doesn’t make sense to put a ton of money into something you’re going to sell, but if there are any little bits of maintenance you can do before selling a machine, do it! Change the oil, air up those tires, replace that dirty old air filter. If you don’t, buyers will try to use these little neglected details as ammunition to talk down your asking price.
Speaking of an asking price, put some thought behind yours and make it fair.
Take into consideration everything you’ve done to get the machine “sell ready” and also the obvious factors like how old it is, how much mileage it has, and how hard it’s been ridden. Check the Kelley Blue Book value of your machine and use that, along with everything else you know about it, to determine an asking price. Having all of these factors in mind will help you back up your asking price when buyers start trying to talk you down.
As with any sale, you’ll most likely end up lowering that price after a little bit of negotiation. So it’s natural to ask a bit above what you’d like to get out of it. Just don’t get too crazy and set a listing price that is double the machine’s actual value. You’ll get laughed at, and most likely piss some people off, too.
There are lots of factors to consider when deciding on a starting price for your vehicle. If you’re not sure where to start, looking up the Kelley Blue Book value can give you a boost in the right direction.If you’ve kept all paperwork and receipts from maintenance that has been performed on that vehicle (think oil changes, filter replacements, etc.
), have it all organized and ready to go. Being able to prove that your machine has been well taken care of over the years puts buyers at ease and will make them more likely to buy it. (Pro tip: if keeping all maintenance-related receipts isn’t something you already do, start now. Keep a record of everything you do involving repairs, upgrades, or maintenance in a file somewhere. Then, when the time comes to sell that vehicle, you’ll have everything you need all in one place.)
Specific title and registration laws vary from state to state, but no matter where you live, every ATV or UTV sale should involve the exchange of a title. Hopefully you’ve kept your title paperwork somewhere secure, like in a fireproof safe, so you can have it ready to go when a sale is made.
Keep important paperwork for all of your vehicles in a protected location, like this fireproof safe. That way, when you’re ready to make a sale, you know exactly where the title is.When writing your listing or communicating with potential buyers, be honest.
Don’t stretch the truth or try to cover up any issues your ATV or UTV may have. Most people can sense when sellers are being dishonest and what you might look at as a little white lie could turn into a big red flag from the buyer’s perspective. This can result in them walking away and you earning a poor seller’s reputation, which is especially bad if you sell machines frequently.
Very rarely will you find a buyer who’s willing to accept your asking price with no further discussion. As we mentioned earlier, you’ll most likely end up coming down on the price a little bit in order to strike a deal. But that doesn’t mean you have to give in and accept a low-ball offer! If you have put in the work, done the research, and determined a fair asking price, you should have no problem standing your ground and getting the most out of your machine.
So now that you’re ready to put your machine on the market, where to start? The most popular (and easiest) way to sell pretty much anything these days is Facebook marketplace.
Word of mouth and shares on social media sells better than almost any other platform out there, so we suggest starting by posting on Marketplace and your personal profile, and maybe asking a few buddies to share it. Don’t have a Facebook account? Find someone who does and ask them to post it for you.
Social media is a great means of selling vehicles, but it isn’t your only option! Websites like ATV Trader are a great way to reach a larger audience and get the word out there. And of course, there’s always the good ol’ fashioned flyer tactic. It doesn’t take long to put together and print a visually-appealing poster showcasing the machine you’d like to sell. Hang these up at local businesses or your place of employment and wait for the offers to start rolling in!
Another great way to make your machine visible is to park it in a high-traffic location with a large, easy-to-read “for sale” sign. Make sure you have permission, of course—the last thing you want when you’re trying to sell an ATV or UTV is to have it towed and get stuck with some fines.
But if you can secure the go-ahead from a local business or a friend’s property, parking it next to a busy road is sure to get you some bites.
Getting the most out of your beloved quad or side-by-side requires a little bit of elbow grease and a lot of preparation. But we promise it will all be worth it when you’ve got some extra cash in hand to throw down on your next new (or new-to-you) prized possession!
2. Do not park in reverse or forward gear, always put the ATV's shift lever in P.
3. Avoid using the ATV's emergency brakes while standing, you may put your body on the throttle and make things worse.
4. When unwinding the winch cable, use the electric drive, not the drum lock. Do not unwind the winch by hand and it will last a long time, especially the WARN winch.
5. When packing things in the trunk, especially a thermos or food, fill any remaining empty space with rags or something useful. Take extra clothes, shoes, gloves, rope, etc. There should be no free space in the trunk. Otherwise, everything will be broken, scattered and damaged.
6. Drive on asphalt with rear wheel drive only. Drive on the ground only in full drive. Be sure to downshift L before mud, large puddle, swamp, etc.
7. BRP Can-Am owners, do not get carried away with slipping, try to move in tightness or propulsion. Skidding - back up or use a winch. The variator belt will "say" you thank you.
8. Do not ride the Yamaha Grizzly together with a loaded case. The grizzly becomes very unstable and easily flips back. Over time, the frame bursts. Grizlik is a single-seat ATV!
9.
Do not ride the ATV alone, especially in the woods and off-road. The ATV rolls over easily and can crush the rider with its weight. The weight of the ATV is from 350 to 500 kg, it is difficult to get out from under it without help.
10. Always wear a helmet. It's not even a matter of falling, in the forest you can be hit on the head by a branch or a stone that has flown out from under the wheels of the ATV in front.
11. Do not fly at speed into an unfamiliar puddle, there may be a step, a pit, a stone, a log.
12. Do not force an unfamiliar ford without checking. Walk it on foot first and check the depth.
13. When driving out of a puddle, ditch, pit, or just driving over a hill, do not step on the gas abruptly, especially if the ATV is on rear wheel drive. The ATV may roll over backwards and crush you.
14. Always clean the muffler and drive boots from peat and dirt, especially before leaving the road after the swamp and mud. When the muffler is heated at high speeds, peat particles can ignite and cause a fire.
15. If the ATV sinks in the water, and there is no chance to leave, you need to have time to turn off the engine. Repairing a disabled engine will cost less.
16. Use beadlock discs if you're riding in the mud. With beadlocks, the risk of “taking off your shoes” is minimal, in addition, on some tires, such as Assassinator or Cryptid, punctures are not terrible and you can drive with zero pressure to a garage or tire fitting even on asphalt, no consequences for the tires will come.
17. Do not trust homemade snorkels from the plumbing range, such plastic is not designed for vibration and heat.
18. Never stop the ATV in water or mud unless it sinks. After driving out of the mud or water, blow the muffler mesh, put the gearbox in neutral and turn on the gas.
19. Be sure to wear goggles in the woods with a cross helmet. The branch can get under the visor and further into the face and eyes.
20. Always carry a first aid kit, clamps, adhesive tape, drinking water, etc.
with you. Detailed list of required items.
21. Be sure to unwind and dry the winch cable after use, in the garage or in the parking lot.
22. Do not use a straight-through muffler without a controller, it is not good for the engine, and the temperature of an unadjusted muffler and exhaust will usually exceed all acceptable limits, which will lead to plastic melting and other damage.
23. When arranging a barbecue with friends at the dacha or at home, do not let them ride a quad bike. Something will definitely be broken and perhaps relationships with friends will be ruined. With rare exceptions, this is exactly what happens.
24. When transporting the ATV on a trailer, do not secure it with a winch cable, as this will damage the winch over time. Use special cables, rope, tie-down straps, etc., but not a winch.
25. Be careful in the forest in spring, after winter there are various traps, spikes, nails, stretched wire, etc. in the forest. The reasons for the appearance of these items are different, now we will not talk about it.
Be attentive and careful!
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Where a regular motor scooter can't pass, and an SUV with a car seat installed is not affordable when you want to ride a child, an ATV will easily fit. Every year there are more and more owners of this transport in Ukraine. And not surprisingly, the small size, stability, power allow him to get into such off-road conditions, where you can’t go in ordinary life.
Extreme driving is what this vehicle is for.
For this, sand, snow, mountains, swamps and simply rugged terrain are often visited by hunters, fishermen and just lovers of extreme recreation. But not everyone knows whether a license is needed for an ATV, and whether it is possible to ride it without a license.
But in vain. Transport is popular and attention to it from the police is becoming more and more closely. So, what kind of license do you need, at what age can you get an ATV license and what ATVs can you drive without a license?
According to the Decree of the Cabinet of Ministers of Ukraine 340 "Regulations on the procedure for issuing driver's licenses and allowing citizens to drive TZ" and the Law "On road users", obtaining rights is necessary to drive any motorcycle and motor vehicles, including ATVs.
The driver's license is obtained in a standard way after training and passing a theoretical and practical driving test. Since the ATV is included in the list of vehicles that require a driver's license, courses and exams are indispensable.
The answer to the question of whether a license is needed to drive will not be complete without indicating what category of license future drivers need.
An ATV is a four-wheel off-road vehicle. Some models have power over 40 hp. To drive an ATV with an engine capacity of 200 cubic meters, you need a category B1 driver's license. There are also restrictions defined by law, the weight of the vehicle is not more than 400 kg, but the engine capacity is not more than 50 cubic meters, a reason to ride without a certificate.
If you plan to take an ATV license exam, check that you meet the legal requirements.
The first question usually concerns the age at which age you can get a license to drive an ATV? You must be at least 18 years of age to enroll in courses and qualify.
There are other requirements:
To avoid fines and misunderstandings, it is important to study at a training center with the appropriate license and permission. Then your driver's license will be absolutely legitimate. ATV license: list of documents0003
If you have passed the exam, you will be issued a B1 license for a period of 30 years.
What kind of license is needed to ride an ATV in public places? And where exactly are you going to ride the ATV?
If you want to drive on public roads, you need to know where to get your license.
If your route will run from the suburban area to the river and away from the crowds of people and cars, you can do without a certificate. Especially if you buy inexpensive vehicles with a small engine.
