Canadian Tire is one of Canada’s most trusted and admired retail companies, operating in the houseware, automotive, sporting, and leisure sectors.
With over $7 billion in annual revenue, Canadian Tire has over 1,700 locations, along with an exceptional ecommerce platform, to help customers access world-class brands and market-leading merchandise for every season and occasion.
Canadian Tire on StoryTap at a GlanceIn 2017, Canadian Tire conducted a survey showing that online ratings and reviews influenced 80% of Canadians’ purchase decisions and that 70% were more confident in the reviews when they came from real people.
With this insight, Canadian Tire implemented their ‘Tested For Life in Canada’ program, which offers customers a trustworthy way to find premium products that have been tested and reviewed by real Canadians for life in Canada.
At first, Canadian Tire used a high-production camera crew to physically travel across Canada to film Canadians testing products. Although visitors who viewed videos converted at a rate of nearly 18%, the cost, time and resources of the cost-to-coast video production outweighed the benefit from the increase in conversions. Because of this, Canadian Tire began looking for an alternative for their video production.
SolutionCanadian Tire implemented StoryTap’s easy-to-use technology with their Tested For Life in Canada program, which allowed customers to record their reviews from their personal device. Canadian Tire worked with StoryTap to create Story Guides to guide the video creation process and ensure that customers followed their ‘Tested For Life’ narrative.
With a panel of over 15,000 Canadians from across the country, these individuals received a free product in return for an authentic video review. Using StoryTap’s ‘story prompts’, the customers evaluate products on criteria such as ease of use, durability, functionality, and assign a star rating.
StoryTap’s entirely customizable platform allowed Canadian Tire to fully align the video collection experience with their brand guidelines and provided the company with complete legal rights to the videos for marketing and promotional purposes. Canadian Tire then used these videos for social media, YouTube, and embedded them on the relevant product pages with one line of code.
ResultsCanadian Tire has collected over 4,500 videos (and counting) with almost 3,500 of these videos indexed to Google. To date, these videos have had millions of views across multiple channels.
Shoppers can now watch authentic reviews of other customers describing the product, putting it to the test, showing what they like or dislike, and whether they would recommend it to friends and family. This has proved to be a boon for Canadian Tire to drive traffic, engagement and conversions.
Built for enterprise brands, StoryTap is a video marketing solution that empowers you to collect authentic video experience stories at scale, to drive traffic, engagement, and conversions.
Schedule a demo to learn more about how StoryTap can turbocharge your brand.
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Someone in B.C. explained to confused TikTokers what the heck Canadian Tire is, and her breakdown of the store has people losing it.
Canadians on TikTok were crying laughing about how strange Canadian Tire sounds to people in other places, and even chiming in with their own descriptions of the beloved store.
TikToker @clairebowman._ had non-Canadians confused after she posted a video picking up a black Christmas tree from Canadian Tire, so she decided to try and explain the store that one person in the comments described as "Canada's junk drawer."
"So just to be upfront, we usually call Canadian Tire 'Crappy Tire,'" she begins. Apparently, the TikToker actually used to work there, so she is an expert on the one-stop shop.
"At Canadian Tire, you have everything you need to renovate your house, except for like, the supplies you need," she continues.
She goes over the kitchen supplies that are somehow always 80% off, the tire shop that actually no one buys tires from but that still makes the whole store smell like tires, and the random sporting goods section.
@clairebowman._Replying to @megs_1300 how else would you explain it??? 😂 #canadiantiktok #canadiantok #canadatok #canadathings #canadiantire #canadalife #canadaproblems
"So you can go there to get tires but also a Christmas tree," she explained.
Then she explained how some locations even have a Party City in them, just to add some more confusion to the brand.
On top of everything, she shouts out the lacklustre toy and appliance sections, garden area, camping supplies and random snacks and other supplies under their house label Frank.
"So yeah, it's like a tire shop but no one goes there to buy tires," she concludes.
People in the comments loved the chaotic description and added their thoughts to the convo.
"Raise your hand if your Canadian Tire has a random hot dog truck out front," one person wrote.
"I'm crying why is Canadian Tire so normal in my head but it's really not to an outsider," another said.
"Canadian Tire is pretty much the Dollarama version of Toys"R"Us + Walmart + Ikea + Bed Bath & Beyond + random sport store," someone said.
The comments were filled with love for the iconic store, deemed a "national treasure" by some.
Others are just picking up on the strangeness of the store. "This is so accurate but I never realized how chaotic Canadian tire is."
All of the comments even prompted a Part 2 video where she adds more detail and goes over a few of the comments she got on the first video.
@clairebowman._Replying to @TheMortgageBrokerSocialClub I still missed things. What store should I do next? 😂 #canadatok #canadiantire #canada #ohcanada #canadiantirecheck #canadathings #canadatiktok #canadianstorytime #canadiansoftiktok #adhdtok #adhdinwomen
"Somebody said that Canadian Tire is Target for men and I just cannot unsee it."
March 9, 2018, 12:45
Pirelli has announced the lineups for the Spanish and Canadian Grands Prix.
Italian tire manufacturers will bring Medium, Soft and SuperSoft to Barcelona. The Medium and Soft lineups have been declared mandatory, so teams must order at least one set each and use at least one of them in the race. Last year in Spain, teams had Soft, Medium and Hard rosters at their disposal (the only time this season).
At the Canadian Grand Prix, Pirelli chose the three softest compounds - SuperSoft, UltraSoft and HyperSoft.
SuperSoft and UltraSoft are declared mandatory for use in the race. In 2017, tire manufacturers brought Soft, SuperSoft and UltraSoft to Montreal.
| Stage / Lines | HyperSoft | UltraSoft | SuperSoft | Soft | Medium | Hard | SuperHard |
| Strip color | Pink | Violet | Red | Yellow | White | Blue | Orange |
| Australian Grand Prix | UltraSoft | SuperSoft | Soft | ||||
| Bahrain Grand Prix | SuperSoft | Soft | Medium | ||||
| Chinese Grand Prix | UltraSoft | Soft | Medium | ||||
| Azerbaijan Grand Prix | UltraSoft | SuperSoft | Soft | ||||
| Spanish Grand Prix | SuperSoft | Soft | Medium | ||||
| Monaco Grand Prix | - | - | - | - | - | - | - |
| Canadian Grand Prix | HyperSoft | UltraSoft | SuperSoft |
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Text: Mikhail Smirnov. Source: Pirelli press service
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Nearly 76% of tires in the US have been recycled into products such as rubber-modified asphalt, automotive products, and landscaping. mulching, According to the U.S. Tire Management Association 2019 Reportg. This is below 96% in 2013.
Approximately 56 million scrap tires remain in US warehouses, especially in Arizona, Colorado, Michigan, New Jersey, New Mexico, Texas, Virginia and Washington. New Jersey, New Mexico, Texas, and Virginia do not have active stockpile cleanup programs.
In contrast, the Canadian Tire Recycling Association reported a leakage rate of 111% in 2018 and an eight-year average of 104% as the industry operates with available inventory.
Canada 2019 totals are scheduled to be released in the coming weeks.
"Three decades after we successfully eliminated 94% of the more than 1 billion scrap tires stockpiled in the US, this report shows that efforts to find and develop new uses for scrap tires have stalled," said Ann Forristall Luke, President and CEO of the United States Tire Management Association (USTMA).
Canadian jurisdictions collected 439,509 tons of tires in 2018 and recycled 461,434 tons in total.
“Canada has been approaching 100% for several years now,” says Glenn Maidment, President and CEO of the Canadian Tire and Rubber Association, referring to its recycling efforts.
"Every province has an organization that is ultimately responsible for ensuring that their scrap tires are collected and used."
Canada's primary markets for recycled rubber are sports flooring, molded products and rubberized asphalt. But most of the crumb rubber he says used for rubberized asphalt is exported to the US.
"If I had one wish, it would be for the Canadian provinces to take a closer look at this, using it as material, because it's really a virtuous circle in terms of creating a circular economy.
