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Yokohama tires are an excellent option for the eco-conscious driver. The company is one of the most sustainable tire manufacturers in the industry, both in its production and its products.
In this Yokohama tires review, we’ll take a look at the brand as a whole, discussing the company’s background, its industry ratings, most popular models, tire costs, and more. Tires are often an expensive investment, so it’s worth taking the time to research different companies before deciding which tire is best for you.
Our review team researched and ranked the best tires and brands on the market. Yokohama tires ranked eighth in our review. If you’d like to know what companies beat out Yokohama, we encourage you to read the article. You can also compare tire brands at TireRack.com.
Founded in 1917 as a joint venture with BFGoodrich, Yokohama is a Japanese tire manufacturer headquartered in Tokyo. In the ‘80s, after establishing itself as a credible U.S. tire manufacturer, Yokohama split from BFGoodrich. Currently, Yokohama is the eighth-largest tire manufacturer in the world, according to the 2019 Tire Business Global Tire Company Rankings.
Yokohama is one of the more sustainable tire manufacturers in the industry. The company has made efforts in recent years to reduce greenhouse gas emissions and landfill waste as well as lowered many of its models’ rolling resistance to increase fuel efficiency.
Across the board, Yokohama produces high-quality models including some of the best all-season tires, all-terrain tires, and winter tires on the market.
Like all tires on the road today, Yokohama tires are graded for quality based on an evaluation system created by the National Highway Traffic Safety Administration (NHTSA). This system is called Uniform Tire Quality Grading (UTQG), and it grades tires – except specialized tires – based on their treadwear, traction, and temperature resistance.
Here’s an explanation of the UTQG grading system:
Treadwear: This grade estimates the longevity of your tires. To calculate treadwear, tires are measured against a control tire given a rating of 100. If a tire has a 500 treadwear rating, that means it lasted five times longer than the control. Most passenger tires have between a 300 and 500 treadwear rating, according to data from SaferCar.gov.
Traction: This grade measures how well your tires “grip” a wet road. Traction grades are given on a scale of AA, A, B, or C. Good day-to-day passenger tires typically receive A ratings.
Temperature: This grade evaluates a tire’s heat resistance on a scale of A, B, or C. Tires need to withstand different temperatures based on their specialization. High-performance tires, for example, usually move at much higher speeds than all-season tires, and in turn, have higher temperature ratings.
It’s important to note that the NHTSA does not oversee UTQG tests.
Manufacturers and independent companies hired by brands are responsible for tire testing and reporting.
Below, we’ve listed a few top-rated Yokohama tire models and their treadwear, traction, and temperature scores using data from SaferCar.gov.
| Yokohama Tire Model | Tire Type | Treadwear Score | Traction Score | Temperature Resistance |
|---|---|---|---|---|
| AVID Touring-S | Passenger Standard touring All-season | 620 | A | B |
| Geolandar A/T G015 | Light truck/SUV All-terrain | 600 | A | B |
| ADVAN Sport A/S | Passenger Ultra-high performance All-season | 180 | A to AA | A |
| Parada Spec-X | Light truck All-season | 420 | A | A |
If you want to know the UTQG scores for your current tires, they can be found on the tires’ sidewalls.
The most popular Yokohama tires span a few tire categories. Though the tire manufacturer is known for its performance and touring tires, its highest-rated tires include an all-terrain tire and a sporty truck tire as well.
Backed by Tire Rack customer reviews and industry ratings, here are Yokohama’s four most popular tires:
Each of these Yokohama tire models holds at least a 4.
0 out of 5.0-star rating from customers on Tire Rack, as well as excellent industry reputations.
Yokohama mainly produces replacement tires but has stepped into the original equipment (OE) tire space relatively recently. According to a 2020 Modern Tire Dealer interview with Yokohama president Jeff Barna, the company expects substantial growth in OE partnerships moving forward.
Yokohama’s tread life warranties are standard in the industry, averaging around 50,000 miles. The tire manufacturer’s six-year limited warranty for replacement tires is also in line with competitors.
Yokohama tires aren’t the cheapest, nor are they the most expensive. However, the company’s more resilient tires offer great long-term value. In a 2016 Consumer Reports study comparing all-season tires’ cost versus longevity, the Yokohama AVID Ascend (T) tire came in second place. Though the tire cost $93, it lasted for 85,000 miles.
Here are the costs of Yokohama’s most popular models on Tire Rack:
69 (P205/60R16)Yokohama tire reviews are mostly positive, though the company’s performance tires tend to have higher ratings than other models. In the J.D. Power 2020 U.S. Original Equipment Tire Customer Satisfaction StudySM for passenger tires, which rated tires based on wear, ride, traction, handling, and appearance, Yokohama scored 718 out of a possible 1,000 points. This score was above the industry average – 712 points – placing Yokoma just behind Pirelli, Michelin, and Firestone tires.
Below are a few customer reviews from Tire Rack to give you a better idea of how Yokohama tires perform on the road.
“[Yokohama’s Parada Spec-X] tires made my Camaro ride like a dream. [They are] so smooth and responsive.
The grip felt so sure-footed on dry roads, it felt like it could climb a wall and looked good, too. They shed water like nobody’s business and worked very well on sandy roads and light snow.”
– via Tire Rack
“I bought [Yokohama AVID Ascend GT] tires mostly looking for low noise, decent traction and excellent tread wear. They have not disappointed … I feel confident that they enhance the safety of [my wife’s] car and perform better than most every tire that we have installed on her 150,000-mile car.”
– via Tire Rack
“While I had high hopes for this tire, after just eight track days it started to become much stiffer and no longer delivered the ultimate grip that it had when I first bought it. Looking over other reviews, it seems that heat cycling (from successive track days) is the ultimate death for the [Yokohama ADVAN A048].”
– via Tire Rack
“The big problem [with the Yokohama Advan Sport] is that the rubber is so soft that you should expect to have them last two summers or 10,000 miles, whichever comes first.
At the beginning of September, I was driving under wet conditions (not monsoon but a mild steady rain) and at 70 mph, my car began hydroplaning and then fishtailing wildly.”
– via Tire Rack
We rate Yokohama tires 4.0 out of 5.0 stars. We like the company’s wide tire variety and steps toward sustainability. Many Yokohama models are well priced, though tread life warranties are relatively standard and Yokohama customer reviews aren’t as high as other providers we’ve reviewed.
To start shopping for Yokohama tires, visit TireRack.com.
If you’re looking for other top-rated tire manufacturers to compare with Yokohama, we recommend Michelin and Cooper. Both companies are well-regarded in the industry but cater to different needs. Michelin tires are durable and long-lasting, and the company has a wide range of high-quality models. However, if you’re looking for an affordable alternative, we recommend Cooper tires.
In our recent industry-wide review of the best tires, we named Michelin the best overall brand on the market. We like the company’s tire variety, durability, and century-long history in tire manufacturing and production. Whether you need an all-season tire or an all-terrain tire, Michelin has plenty of choices.
Shop for Michelin models on TireRack.com.
Cooper tires are a great choice if you’re looking for affordability. For passenger and light truck/SUV tires, Cooper models are always competitively priced. However, the company specializes in replacement tires, so you’re out of luck if you want to purchase an OE tire.
Shop for Cooper models on TireRack.com.
While Yokohama tires may not excel in any one field on the road, they're well worth considering if you're environmentally conscious. They have a lower environmental impact than most other tire brands, even if we'd like to see improved rolling resistance to ensure they're as road-friendly as they are green.
Why you can trust Top Ten Reviews Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.
Yokohama tires offer good quality rubber for all sorts of vehicles. All of its brands do everything well, but they’re not exceptional in any one single aspect, as you'll discover in this review. It has genuine eco-friendly credentials too, thanks to tires that are 80% petroleum-free, and the company has reduced CO2 emissions during manufacturing as well as eliminating CFC use. Some of its tires even use oils derived from orange peel, ensuring a smaller environmental footprint.
In this Yokohama tires review, we look at all its ranges, what they’re best suited for and how they stack up when compared to the best tire brands from across America. We also bring together user reviews and expert opinion to assess each range.
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(Image credit: Yokohama)(Image credit: Yokohama)(Image credit: Yokohama)Key features
- Price: From $100 to $432
- 30-day trial
- Silica-infused compound
- Solid center and outer rib
- 2 in 1 Contrasting Pitch
Pros:
Cons:
There are eight tires in the Advan range to cater for passenger and performance/competition cars, with a run-flat and all-season option for the more practically minded.
The Advan Fleva is the pick of the range, and is a premier, ultra-high-performance tire designed for both passenger and performance cars. The Fleva has excellent grip, stops very well in dry conditions, is highly resistant to hydroplaning and it doesn’t fare too badly in wet braking conditions either. The tread mileage is good too, but it doesn't come with a warranty. Overall, a good tire made better by its competitive price.
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(Image credit: Yokohama)(Image credit: Yokohama)(Image credit: Yokohama)Key features
- Price: From $117 to $206
- 30 day trial
- Wide slanted groove and directional thread
- Silica locked compound
- Triple 3D sipes
Pros:
Cons:
The BluEarth range was designed specifically by Yokohama to be lightweight and aerodynamic, and therefore efficient.
This environmentally conscious tire has evolved into a single concept, the BluEarth Winter v905, and it even outperforms Yokohama's own range of winter-centric tires, Iceguard.
The v905 is targeted at sports or performance cars and is excellent in the snow, particularly when it comes to stopping on ice, which is very reassuring when the mercury drops below freezing. Unfortunately, they’re rather average once the last of the frost has melted away, though they do stop well in standard dry conditions too.
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Yokohama Geolander A/T G015 (Image credit: Yokohama)Yokohama Geolander A/T G015 (Image credit: Yokohama)Yokohama Geolander A/T G015 (Image credit: Yokohama)Key Features
- Price: $104 to $292
- Up to 60k miles warranty
- 30-day trial
- Enduro Compound for durability
- Circumferential grooves
- Edgetec grooves
Pros:
Cons:
The Yokohama Geolander range comes in seven different versions, ranging from fully-fledged rock-climbers to ones that can handle asphalt and mud.
Pick of the bunch are the all-terrain Yokohama Geolander A/T G015 tires designed for on- and off-road use. They are superb in the winter; a safe bet in snow and ice braking but not so good in the wet. However, this is fairly common with this type of tire, so not a significant negative.
They’re surprisingly quiet, give a decent ride, and are easy on the wallet at the point of sale. On the downside the rolling resistance is a bit of an issue and this could make them an expensive option over a long period of time – it has a 60,000 predicated tread life – but all in all, a good tire for the price. You'll be satisfied, but might want to take a closer look at the costs going forward.
The Yokohama Iceguard gets a bit of a short deal. It’s excellent at doing what it's supposed to do, i.e. going over snow and ice, but is average in normal conditions, which is pretty much the norm for snow tires.
Perhaps the handling isn’t as sharp as some of its contemporaries, but it’s a competent bit of kit.
The Avid Ascent all-season tourer is well-priced and may last you for as long as you own the car. It has 100,000 miles estimated tread life, 85,000 of which are under warranty. It’s an all-round good bet, even if it doesn’t necessarily excel at any one thing, apart from not wearing out. A good budget pick, although not as cheap as Nexen tires .
The Advan A052 is also worth a mention because it's a road-legal sports/performance tire, although perhaps its sporty character is a bit too much for the day-to-day motorist. Firstly, it’s no good in heavy rain, doesn’t wear well and is pricey to boot. However, it’s a great tire when used in anger in the right conditions, is grippy (even in the moderate wet), forgiving, and most owners say they would buy them again.
JD Power puts Yokahama fifth in the Passenger Car category in its Original Equipment Tire Customer Satisfaction Study behind winners, Michelin, Pirelli 2nd Continental 3rd and Goodyear 4th.
In the other three classes, Performance Sport, Luxury and Truck Utility Yokohama lags behind the top five.
According to Consumer Reports , Yokohama comes a rather lowly eighth on the Tire Brand Report Card: Michelin came first with 71% ahead of Continental 70%, General 69%, Pirelli 66%, Goodyear 65%, with Nexen and Bridgestone on 65%.
Yokohama makes competent tires that do a good job. However, other manufacturers do the same, but just that little better and, at times, for less. But it’s a shrewd outfit. Yokohama’s involvement in road-racing derived Motorsport is a great way of gathering data for improving the road stock and keeping the brand fresh in the eyes of potential, high-end, buyers.
As it stands, it has some way to go before they’ll worry the top three tire companies, but they are still a force to be reckoned with, especially when it comes to addressing environmental concerns and providing innovative solutions to reduce its carbon footprint.
Yokohama is also growing fast, so it deserves more than a cursory nod to ‘watch this space’. This is a company that’s getting there. For more on cars, here's our guide to the best auto insurance right now.
Yokohama tires was founded in 1917 with American rubber company BF Goodrich. In 1969 the Yokohama Tire Corporation was established in the USA where it currently has two manufacturing plants, one in Salem, Virginia and as of 2015, a second plant in West Point, Mississippi, reflecting steady growth in both tire manufacture and business. The head office is still in Tokyo, Japan, but Yokohama has offices and plants worldwide manufacturing other rubber goods such as conveyor belts, water-proof materials and adhesives.
To save energy Yokohama has developed tires that are 80% petroleum-free. It’s done this by switching from heavy oil to natural gas and has eliminated the use of CFCs and trichloroethane in the manufacturing process, reducing CO2 emissions.
Some Yokohama tires, such as the Advan ENV-R1, are manufactured with modified rubber compounds with a processing oil derived from orange peel, a by-product of the fruit juice process. However, these innovations come at a price, the orange-oil tire costs about 30% more but, as the manufacturer is keen to point out, the cost to the environment is much lower.
Yokohama manufactures six tire brands: Advan, Avid, BluEarth, Geolander, Iceguard and Parada, in the non-commercial vehicle sector they cater for Passenger Car, Performance Car, SUV and Crossover, trucks and minivans for summer, all-season, winter and road.
Phil is a photography and auto enthusiast who currently works as Editor of HeyCar. He has worked as Photography Editor on our sister site, TechRadar, and was briefly on the Top Ten Reviews team from 2019 to 2020 where he was responsible for commissioning, managing some members of the team, and writing news about cars and cameras.
Below is a summary of the characteristics of the tire, based on reviews and ratings from car owners around the world.
When taking into account the overall rating of a summer tire, its performance on snow and ice is not taken into account.
Buy tires Yokohama V902 Compare with other tires
Vladimir Kitil about the Yokohama V902 tire
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Pros: above
Cons: none.
Rado about the Yokohama V902 tire
Unfortunately, the user did not comment on his review.
Martin on the tire of Yokohama v908
Winter tires are not the first.. Gislaved Nord 3 and Euro 3 are already on the account.. Yoka shows himself from the best side.. I am completely satisfied!!!! Rides as if it’s soft .. gently .. controllability at a height ..
Mosavtoshina online store currently offers the widest range of modern car tires.
Often, such a variety does not facilitate, but makes it difficult to choose, because. in most cases, the buyer has to choose among tires that differ from each other only in nuances. The reviews published on our website are written by the customers themselves. Most of them are distinguished by objectivity and impartiality, which allows you to make the only right choice.
Another advantage of the reviews presented on our website is that they objectively describe both the advantages and disadvantages of a particular tire model. Their objectivity is based on actual operating conditions. At the same time, such details very often “emerge” that are not mentioned in any specialized automotive publication, but they are enough to form your own opinion about a car tire.
The available reviews of Yokohama V902, left by their customers, are distinguished by their individuality and full compliance with the real state of affairs. If not, then you can be the first to write them, which is extremely important, as this will help many car owners make the only right choice based on your experience.
However, their correspondence to reality depends very much on the number of opinions left. Therefore, if you have already become the owner of this tire model, please leave a review about it even if there are no complaints about it. This process, which allows motorists to make the right choice, will not become burdensome for you. To simplify the placement of reviews on the site there is a special form.
In cases where there are no reviews for a particular tire model, you can always count on the help of consultants from our store. Turning to Mosavtoshina, you are guaranteed to receive not only high-quality tires and wheels, but also qualified assistance in choosing them.
Below is a summary of the characteristics of the tire, based on reviews and ratings from car owners around the world.
When taking into account the overall rating of a summer tire, its performance on snow and ice is not taken into account.
Mosavtoshina online store currently offers the widest range of modern car tires. Often, such a variety does not facilitate, but makes it difficult to choose, because. in most cases, the buyer has to choose among tires that differ from each other only in nuances. Feedback from customers allows you to learn more about them. Often this is enough to reduce the number of applicants to a minimum.
It should also be noted that all reviews contain information that allows you to form your own opinion about certain features of a particular tire.
