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Bobby R. GoldsmithTo become an all-terrain vehicle (ATV) dealer, there are several steps that you must take to meet the legal and financial burdens of owning a dealership. You must first obtain a dealer license from your state or jurisdiction. You will also be required to post an insurance bond, and maintain proof of licensure and insurance coverage. Aside from the legal requirements for becoming an ATV dealer, you must make a significant investment in the infrastructure and inventory of the dealership. This will require a substantial amount of upfront capitalization. The path to become an ATV dealer also involves marketing and handling heavy competition for the off-road enthusiast market.
The legal requirements to become an ATV dealer vary by jurisdiction. Each state usually requires an application process for a dealer's license, possibly a commercial vendor's license, and an insurance bond. In 2011, California, for example, requires that a prospective ATV dealer apply for the license, obtain a dealer number, pay a $150 US Dollars (USD) application fee, pay a fee to the New Motor Vehicle Board, and maintain an insurance bond of $20,000 USD.
To become an ATV dealer in Arizona, you must pay $100 USD to obtain a license and pay $100 USD annually to maintain that license. Several other miscellaneous fees are also required in addition to an insurance bond of up to $50,000 USD and a state background check.
There is also a significant investment in capital required to become an ATV dealer. You will need have a lot from which to showcase your inventory, establish a service center, conduct transactions and maintain various aspects of the business. It is not a good idea to operate a dealership from your private property that is used for other things, such as your residence or storage facility.
You will also need to establish relationships with several ATV manufacturers and to obtain a corporate affiliation with a primary manufacturer.
When establishing your manufacturer relationships, be sure that none of your contracts include 100% exclusivity, which would prevent you from selling other brands of ATVs. For foreign manufacturers, you will have to arrange an importation and delivery system and negotiate for the best possible wholesale price per ATV. The lower the price that you purchase per unit, the higher profit you are able to generate.
It also gives you and your sales team more leeway in customer negotiations.
To successfully operate an ATV dealership, you will need to market your operation and train your sales staff. Selling ATVs is entirely different from selling consumer automobiles. Off-road ATVs cater to a small, niche market of enthusiasts who are seeking a particular vehicle for one specific activity. For this reason, offering a variety of brands is important when building your inventory, as there is not too much difference between individual ATVs.
CFMOTO is not your average ATV manufacturer, just like your dealership is not your average ATV dealer.
We don’t just build vehicles that are feature-rich, performance strong, and provide lasting value; we understand the importance of building lasting relationships with our dealers and our customers. At CFMOTO, we’re here to help you increase profitability, enhance customer retention, and keep inventory moving by providing comprehensive support in every stage of the sales cycle. Your success is our success, which is why we go above and beyond to help you achieve your goals.
High Sell-Through
It’s not uncommon for CFMOTO sales to account for 45 - 75 percent of a dealer’s off-road powersports sales.
“It’s positioned itself, for me, as my best seller,” said Steve Buttorff, owner of Buttorff’s Sales & Service in Hartleton, Pennslyvania.
Dealer Support & Flexible Ordering
Customers can be confident in purchasing from CFMOTO dealers. The brand has launched a Dealer Experience Department with about $1 million in parts inventory in Minnesota and plans to launch an improved ordering system this year.
We also allow dealers to order year round, requiring them to only carry what they want to stock.
“The company itself, one, listens to what the dealers and consumers are asking for, and two, they stand behind their product,” said Blake Besser, general manager of Besser’s Bike Barn in Sauk Rapids, Minnesota.
Territory Protection
CFMOTO is continuing to grow across the country, but keep in mind, we do not believe in oversaturation of dealer networks.
“They don’t pile dealers right on top of each other. They try to give us 45-50 miles to work with in terms of dealer territory, which is nice,” said Blake Besser, general manager of Besser’s Bike Barn in Sauk Rapids, Minnesota.
High-Quality Vehicles
“Initial quality is as good as anything,” said Todd Myers, owner of Avalanche Motorsports in Washington, North Carolina. “Be confident in the quality.” CFMOTO’s vehicles are developed and built at the company’s 1.6 million-square-foot, state-of-the-art facility in Hangzhou, China.
Many dealers are so impressed by the factory that they have a banner featuring a photo of it in their showrooms.
Head-to-Head Performance
CFMOTO machines are engineered for power, all the way down to the roar of the engine. When CFMOTO ATVs and side-by-sides are pitted up against competitors’ vehicles, not only do they have more features for a less expensive price, but they also perform well in demo rides.
“Test rides are really important. When they come back off of that ZFORCE 800, they say, ‘Wow, this thing runs,’” reported Steve Buttorff, owner of Buttorff’s Sales & Service in Hartleton, Pennsylvania.
Dealer Loyalty
CFMOTO customers tend to return to their dealers for routine maintenance versus customers of other brands. Warranty coverage, ease of service, and location are all reasons why customers stay loyal to their dealers.
CFMOTO USA is backed by the 30+ year old CFMOTO Powersports, and its president Mr. Lai is committed to the U.S. market.
Over the years, we have been able to increase our parts supply so dealers can get parts to their customers more quickly.
“Our number one pitch is the background of CFMOTO. It’s not a fly-by-night, off-brand unit. It’s a worldwide brand,” said Jerry “Junior” Whitted, general manager of Town & Country Sports Center in Cement City, Michigan.
Get the Full Story
1. Sales leader
With the best price-quality ratio, CFMOTO ATVs are leaders in sales not only in Russia, but also in Austria, Germany, the Czech Republic, Sweden and Estonia, and in France, Great Britain, Romania, Australia, Canada and Chile are in the top ten.
For the period 2007-2021 over 85,000 units of CFMOTO equipment were sold in Russia alone. This suggests that the brand has a good reputation and is really in demand by the consumer.
2. Profit
CFMOTO dealers are offered a premium that allows them to earn even more than selling other brands.
Add to this profit from the sale of spare parts, additional equipment, accessories, equipment and services. Submit an application for CFMOTO dealership and find out the details about the margins of the business we offer.
3. Support for the opening and launch of dealers
We support our dealers at all stages of our joint business: we advise at the stage of opening, help in the development of design layouts of the salon and in the creation of promotional materials, provide legal assistance, assist in the formation marketing strategy and organization of events for clients.
4. Flexible ordering system and affordable logistics
The work of a CFMOTO dealer with a distributor does not provide for an annual order and prepayment. The dealer has no obligation to buy products a year in advance, so you can easily adjust shipments depending on the season, purchasing those units that are currently in short supply in the showroom. To reduce logistics costs and reduce delivery times, equipment can be shipped both in the west and in the east of the country: from warehouses in St.
Petersburg and Vladivostok.
5. Fixed dealer territory
The distributor carries out a balanced policy on the number of dealers in one territory and individually makes decisions on the advisability of opening a CFMOTO dealer center in a particular city. At the same time, special attention is paid to the observance by CFMOTO dealers of all standards of pre-sale preparation and warranty service of equipment, and a policy is being pursued to prevent price dumping throughout Russia.
6. Quality assurance
All CFMOTO equipment is covered by a 2-year unlimited mileage warranty, which applies to all components and assemblies. The quality of CFMOTO equipment is also evidenced by the fact that since 2012, the CFMOTO plant has been a supplier of motorcycles to escort motorcades of top officials and high-ranking guests of China. In 2018, a joint venture was established with KTM, building a factory to produce KTM, KTMR2R, Husqvarna and CFMOTO motorcycles for the world.
7. CFMOTO customer service
CFMOTO customer service (Hot line: 8-800-555-14-22, [email protected]) constantly advises ATV owners on the purchase, maintenance and repair of equipment, taking into account the wishes customers and passing them on to dealers in the regions.
8. Test Drive and other Dealer Sales Support Programs
CFMOTO dealers can take advantage of the Test Drive program and receive a 10% discount on test drive vehicles. This gives the potential buyer the opportunity to compare the ATV and SSV CFMOTO with competitors' equipment and discover more functionality for less money, as well as evaluate the excellent performance of CFMOTO live. In addition, the distributor constantly offers various measures to support dealers: credit lines to dealers for the shipment of equipment and spare parts; additional discounts on additional equipment, accessories, equipment and oils; compensation of a part of dealers' costs when selling equipment under concessional lending and Trade-in programs.
9. Unique programs and special offers for customers
All CFMOTO vehicles are covered by specially designed preferential lending programs, including interest-free installments or a loan with a down payment of 30%, as well as discounts on new vehicles when the client returns his equipment to Trade-in. In addition, programs are regularly developed and offered to reduce the cost of maintenance and post-warranty repair of equipment. The widest range of offered programs and special offers distinguishes CFMOTO from other brands.
10. 99% availability of spare parts in stock in St. Petersburg
Distributor CFMOTO has an efficient supply system and the largest warehouse of spare parts for motorcycles in Russia. The distributor's 99% availability of CFMOTO spare parts in a warehouse in St. Petersburg guarantees that your customers will not have to wait long for the repair of their equipment, and you will not have to pay for its repair.
Avantis is motorcycles, ATVs, pit bikes, spare parts and equipment at affordable prices
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Avantis is a Russian trademark registered in 2009.
Since then, motorists and pros have remained our constant audience, for whom ATVs, motorcycles, snowmobiles and other motor vehicles are something more than just a commodity.
We have hired talented people filled with creative ideas and progressive ideas, thanks to which we were able to make conceptual improvements in technical characteristics. This made it possible to avoid mistakes when choosing manufacturers of components and use modern technologies for the production of high-quality materials from which components and assemblies of equipment are made: ATVs, motorcycles, scooters, pit bikes and snowmobiles.
From the very beginning, Avantis was conceived by a group of initiative enthusiasts from the motorcycle industry as a platform for the promotion and popularization of affordable motorcycle equipment for adults and children. Constantly working on the development of our project, we pursued the main goal - to make sports a source of pleasure for everyone.
Not resting on our laurels and setting ambitious goals, the Avantis team constantly worked to expand the range. Avantis offers a range of affordable ATVs for everyone and their own branded gear.
Avantis is now not only ATVs, but motocross motorcycles and pit bikes.
From April 23 to May 2, Orlyonok VDC hosted the preparation and holding of the MXGP 2018 World Motocross Championship. Avantis acted as a technical partner of the championship, providing ATVs, pit bikes and motorcycles for the organizers Yakhnich Motorsport and track technical staff. During the week, the track staff led the "racing ground" to the world championship. Also, during the championship itself, the equipment was actively used to move around the track, paddock, parking lots and the shopping area. For technology, it was a serious test with steep climbs, loose surfaces and the wild heat that has been standing all these days.
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Biathlon today is not only cross-country skiing, it is now referred to many types of sports, such as cycling, water competitions and even tank competitions. Avantis Motors did not stand aside and held a children's biathlon on ATVs!
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Quadroshow | Closing the shift in the camp "Gorki"
Avantis has prepared a quad show for the closing of the shift in the children's camp "Gorki". All children were delighted.
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