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Popular Tech Authority Promo Codes & Deals

Coupon Description Discount Type Expire Date
Save Up to 25% on Tech Authority products + Free P&P 25% OFF 26 Jan
Enjoy as much as 5% Off on special offer goods 5% OFF 22 Jan
Complet Online Registration on get. tech to receive special offers and deals $19.94 Average Savings 22 Jan
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Browse the Tech Authority Promo Codes & offers for extra savings $19.33 Average Savings 28 Jan

About Tech Authority

Online success begins with a domain. Get a domain name easily at Tech Authority for your personal or professional tech brand. Tech Authority is a latest domain extension that aims to liberate the internet namespace within the tech industry. They are for everyone who intends to become successful in no time working in the tech industry. They are supported by over 400 developers and being used by over 226,000 users worldwide. They have over 15,000 startups powered, 20,000+ programmers impacted and over 40,000 students enabled. They are the ultimate source to get domain name for tech site, product, blog, startup or event, personal or professional tech brand.Have a good look at Tech Authority Promo Codes displayed on this page to make sure you will have a nice shopping experience today. Then shop at get.tech and catch at least $15.52 discounts with the latest Tech Authority Discount Codes, Coupon Codes and special offers for January 2023. HotDeals.com staffs are working hard to find the almost all new offers for you. Thus, the following promotional offers are now serving for you:50 Tech Authority coupons: Promo Codes and 8 deals. Take advantage of these recently picked Tech Authority Promo Codes to deduct your budget down.

How to use a Tech Authority Special Offer?

Place the item into the online shopping basket at get. tech since you've make all filter options of this item finished and corected.

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Tech Authority FAQ

Can I get Tech Authority coupon codes and deals right now?

Tech Authority offers Promo Codes and Discount Codes to all of its new and repeat customers. For now, you can enjoy coupon codes and 8 deals for your online shopping at the online store. Scroll down the page of HotDeals and discover the perfect one for your purchase.

Does Tech Authority offer free shipping?

Yes, you can get free shipping if your purchase meets the conditions of the free shipping policy of Tech Authority. In general, the standard free shipping will automatically be applied to your order if it is over the minimum threshold.

How can I sign up at Tech Authority?

First off, head to get.tech. You can find the icon in the top toolbar for you to create an account. Click it and you will be directed to the next page where you can fill in your personal information such as name, shipping address, and payment method. After this, you can start your shopping at Tech Authority

Can I get other deals on the online store of Tech Authority?

Yes, of course. Tech Authority is always trying to help its customers save money while shopping online. You can find all the promotions on the website. Take a look at the homepage and sales page, you can discover a lot of nice bargains. Feel free to take advantage of them.

What payment methods are available at Tech Authority?

About the terms of payment, Tech Authority provides customers with many different kinds. It includes but is not limited to credit cards, debit cards, and PayPal. Tech Authority also accepts other payment methods. You can click and take a look at the specific payment methods.

If I take this discount, can I also enjoy other discounts?

You can try using both discounts first, it won't hurt anyway. If both discounts go into effect at the same time, that's the best. If they don't, you're getting at least one discount.

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Tech Authority Black Friday Sale

You must have come across some Black Friday ads from different stores already. That means the big shopping day is finally coming and you can save big at Tech Authority. You can find the best prices of the year at Tech Authority during Black Friday. Special Promo Codes and Discount Codes are prepared for you to get trending products for less. It can a bit trickier to get what you want during such a big shopping day. You will only have access to great deals when their eligible products are still in stock. If you have subscribed to Tech Authority email newsletter, you can get Black Friday deals sent to your inbox, which can help you take action quickly and get what you want. A kind reminder here is to make your move as soon as the Black Friday sale begins. Time limitation plays a very important role in big holiday sales like Black Friday.

Tech Authority Cyber Monday Sale

The Tech Authority Cyber Monday deals are not just Black Friday leftovers. You can expect some special Cyber deals for this big shopping event at this store. During Cyber Monday, Tech Authority may put out some new products and prepare some special offers for them. So don't miss the chance to have fun and save money at the same time. In most cases, Cyber Monday promotional offers come with a countdown clock. They are only available for a short time. So make sure you take action in time. If you have subscribed to Tech Authority social media, you will get notified when they announce a new Cyber Monday offer. Or you can join their email list to get updates. Right now, you can get started with your Cyber Monday shopping. List the things you need to buy at different stores and do some work about their deals.

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Printable coupons are unique barcodes provided from the store. People will save as much as they shop online. Tech Authority printable coupons will show on Tech Authority Promo Codes page one day. Tech Authority have such amazing online Coupon Codes for you to use already. Some in store coupons may post in the future possibility. Therefore, you can focus on special Tech Authority Coupon Codes list sustainable, a mount of coupons waiting for you. Tech Authority got the secret on using lowest price getting best brands you love. You will be able to find offers for various sorts and varieties supplies at HotDeals.

Tech Authority Senior Discount

As it named, senior discount is a special offer exclusive for the old users and makes the old customers obtain additional discount. The Tech Authority Promo Codes and Discount Codes are listed there, and all of them are hand-picked by our staff with usual update. Pay attention to the Coupon Codes on the page, and apply the big offers when you check out. And all those Coupon Codes and offers are active with a limited time; place an order at get.tech now. HotDeals as a great shopping assistant, is committed to provide you the latest and complete Tech Authority Promo Codes and Discount Codes, try it now.

Tech Authority Employee Discount

The employee discount is a trend among companies in recent years. It allows employees to shop for things that can be reduced in price. Customers can purchase some products they like based on employee discount at a cost-efficient price. The Tech Authority employee discount will offer upcoming days. Now, since the Tech Authority Promo Codes listed various benefits and offers, so customers can receive the different product discounts. Pay attention to the latest Tech Authority Coupon Codes, keep abreast of discount information released by merchants, helping you limit your budget. The customer can receive the hot Coupon Codes and sales of the desired product on HotDeals! It is glad to share amazing Discount Codes and deals at HotDeals with you. Enjoy the fun of shopping!

Tech Authority Military Discount

Military discount is generally available for active military people and their family members. It could reduce customers' shopping cost on the purchases. Besides it could fulfill customer's need because they can spend less money to buy more products. Tech Authority military discount will be put out a couple days later. And currently, you can use the Tech Authority Promo Codes and offers to save money. You can easily visit the HotDeals, focus on the newly released Coupon Codes & Discount Codes and deals, and enjoy your convenient shopping time. HotDeals is committed to provide you the latest and complete discount, why not have a try?

Tech Authority Student Discount

Student discount is available to students customer, and helps students save money when they shop online or in-store. Tech Authority student discount may update in the near future, and currently, it is recommended to students to use the general Promo Codes and reduce shipping cost at get.tech Focus on the Discount Codes and offers list and make sure your orders meet the rules of this promotion. It is glad to share amazing discount information at HotDeals with you. Looking forward to your visiting!

Tech Authority Membership Discount

Membership discount is accompanied by preferential prices for customers who have acquired membership. Tech Authority membership discount will be active soon, You can see Tech Authority Promo Codes and grab the chance to save your pocket. Focus on the Discount Codes and offers on this page, and apply one of them on your orders and active the savings. HotDeals posts the best online deals, you'll learn about Tech Authority membership discount once you've subscribe it.

Tech Authority Rewards Program

Rewards Program aims to benefit the customers with bonuses. The Tech Authority rewards program is still locked, now many Tech Authority Promo Codes and discount are waiting for you. Make a purchase at get.tech and remember to try the Coupon Codes and redeem savings. You can find complete discount info about Tech Authority products, for example Tech Authority Coupon Codes, here on HotDeals. Keep an eye on it and you won't miss a single discount out.

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Tech Authority Subscription Discount || 35% OFF Discount Coupons January 2023

Techauthority

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FAQ for Techauthority

Does Techauthority have a discount for new customer?

Yes. Exclusive discounts are provided for new customers of Techauthority. This discount can help you save 35% on Techauthority first purchase. Of course, in addition to this discount, there are 5 different Techauthority Promo Code, go to valuecom.com and you can choose according to your needs there.

Why is my Techauthority promo code not working?

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On any page of techauthority.com, you can find the Contact Customer Service button set by Techauthority, click this button to communicate with customer service online. You can also call Techauthority's customer service hotline for consultation. Don't hesitate to do so if you have any problems during shopping on techauthority. com

Does Techauthority have sale section?

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Work with promotional codes

Work with promotional codes

Create promotional codes and use them to solve your marketing tasks: transfer them to partners and increase sales

Click "Create promotional code" on the "Promo codes" tab. A tab will open for you to fill in the parameters.

The amount of the discount can be set in rubles or as a percentage. Set the expiration time of the promotional code, do not forget to specify your time zone.

Select sales channels where this promo code will be valid. Specify the events for which the promotional code will be applied when purchasing tickets. Leave the fields blank if you want to apply it to all events and all sales channels.

Assign a promotional code only to certain types of tickets, if necessary. The information in the "Ticket type" field must match the name of the ticket type in the event, if you want to link a promotional code to a specific ticket quota.

By default, the promo code discount is applied to the total amount of the customer's order. Select "per ticket" to apply the discount to each ticket in the order. nine0003

Choose automatic or manual way to generate promo codes. Add a prefix if you create promo codes automatically. This will help identify them in the future among the rest. A few letters symbolizing the advertising campaign are enough.

Each promo code will start with a prefix ("HELLO") if you enter it in this field. Specify the number of generated promo codes for the automatic mode.

Indicate how many times each promo code can be used. By default, the number 1 is set in automatic mode, and unlimited in manual mode. Specify additional parameters if you want to link the promotional code to the number of tickets in the order or the total amount of the purchase. nine0003

Verify all details and click Create. It is impossible to edit the discount value in the created promotional code. To change it, delete this promo code and create a new one.

You can create multiple promo codes with overlapping conditions. The one with the higher discount will be applied to the order.

How are promo code activations calculated?

The first value indicates the number of activations so far. The second is the number of available activations. One activation of the promotional code applies to one order. If the purchase is not completed, the promo code will expire. nine0003

How to create a promo code for each ticket in an order?

To do this, just specify the value of the promotional code, set the expiration date, enable the "For each ticket" parameter and specify the name of the promotional code.

How to get a promotional code for a limited number of tickets in an order?

Create a promo code with the following settings:

  • "Apply discount": "To each ticket in the order"
  • "Tickets in the order": N (Here you specify the number of tickets you need)

How can I create a certain number of promo codes for a specific ticket type in an order?

Enter a promo code with the following settings:

  • Discount: N (specify discount amount)
  • Ticket type: N (select the one you need)
  • our Prime loyalty program to attract new viewers. Want to try? Write here. nine0004

    If you have any other questions about the operation of the ticketing platform, you can always contact us at [email protected] or by phone +7 800 555 36 05 (from 7:00 to 23:00 Moscow time). We will be happy to help you!

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    How to run a promotion with coupons and promo codes

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    The truth about promo codes and coupons from cool specialists

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    Promotions seem to be everywhere: in supermarkets, online stores and marketplaces. Flyers for free coffee are handed out on the streets, and promotional codes with discounts come to the post office. How profitable is it for business and how to track the effectiveness of coupons and promotional codes? I asked the experts who work directly with these promotional instruments. nine0004

    What you will learn about:

    How coupons and promotional codes differ from each other

    Who will benefit from coupons and promotional codes

    Why do we need coupons and promotional codes

    How do you use coupons and promotional codes

    What is the peculiarity of physical promotional codes

    promo codes

    How to create a promo code and track its effectiveness

    How to prepare for the launch of a promotion with promo codes

    How to calculate how much discount to give using promo code

    What errors can you encounter

    How do coupons and promotional codes differ from each other

    Coupon and promotional code are synonyms. They have one goal - to attract a user and convert it into a sale. The only difference is that the coupon is in the form of a certificate that can be redeemed for a discount or free item. A promotional code is a combination of letters, symbols or numbers that you need to enter in order to get a discount or a free product.

    The most common coupon is:

    • promo code, which can be purchased on special coupon sites;
    • discounted physical flyers that you can apply in the offline store.

    The type of coupon and promotional code depends on how they are distributed: through radio or TV advertising, offline or through blogger integrations. A promo code can be a secret word on the radio, and a coupon can be an ad cut out of a newspaper with a discount in a supermarket. And what about the famous Chernihivske beer campaign, when under every second cap there was a bottle of beer as a gift? This is also a coupon that the buyer receives along with the product. nine0004

    Who will benefit from coupons and promotional codes

    Promotional codes should be used when you have flexible pricing and technical capability. Because discounts are lost profits that we use as a marketing tool to attract customers.

    Promo codes can also be useful for marketplaces. There they are definitely better than the general discounts. After all, the marketplace has goods from different stores, each of which has its own system of accounting, deliveries and shipments of goods. It is not always possible to automatically give a discount on a product, and if it does, it will take much more time than giving a promotional code for a specific list of products. nine0004

    Alternatively, promotional codes are useful for businesses that sell from multiple channels. We had such a client, a chain of restaurants. They had three points of sale: the app, the website, and the chatbot. This is where the fun started. For example, a person received a letter, and he ordered lunch from him through the application. There were many options for such connections. Therefore, we tracked the effectiveness of the channels through promotional codes. Each channel has its own promo code. We took sales figures, looked at how many promotional codes were used, and based on this, we understood which sales channels were the most effective. nine0004

    Why do we need coupons and promotional codes

    Using coupons and promotional codes, you can:

    Track the effectiveness of various acquisition channels. Suitable if conversion to sales is difficult to track using traditional analytics. For example, a restaurant sends out a newsletter announcing a new menu, but you need to go to the restaurant app to order.

    Increase customer loyalty. For example, if a customer's order is delayed at McDonald's, you can give him a card (coupon) to exchange for an ice cream cone. nine0004

    Increase the number of repeat checks. Suitable if you need to stimulate purchases - for a specific group of buyers or a group of products.

    Coupons and promo codes can help:

    • attract new customers to the product;
    • build loyalty among existing customers.

    It is important not to go overboard with these tools, so as not to destroy the value of the product with constant discounts and freebies. Because if you constantly offer coupons or promotional codes, the user may think: “Something is wrong with these guys, since they are giving away everything for free.” nine0004

    Therefore, all loyalty programs and promotions are a complex mechanism where risks and benefits must be considered.

    When a promotion starts, it lasts for a certain time. And here it is necessary to give a message: "It all started, let's start!" or “It will all be over soon, run faster.” This is where the promotional code comes into play, which can play the role:

    • access key to the promotion : “We are giving you a promotional code, you won’t be able to participate in the promotion without it”;
    • last argument : “Everyone's action is over, and specifically you have it going on. Here's the last promo code for you, use it before it's gone."
    • How do you use coupons and promo codes? It can be affiliates or bloggers. For example, we can give a product a YouTube review along with a promo code. In this case, the promotional code will be the name of the channel and the discount amount. It looks like this:

      Unisender10 = promo code for UniSender users, 10% discount

      We also use promotional codes at events in the field of marketing, design, communications and digital. We use it to attract an additional audience - those who may be potentially interested in our service.

      We also work with coupon sites. This is already for a wider audience - for users who are ready to start working with us, but want to get a discount. nine0004

      At BlaBlaCar, the world's largest platform for long road trips, we use promo codes to:

      • increase user loyalty - for example, promo codes for drivers in partnership with Fishka and OKKO filling stations;
      • to encourage users to use the service — for example, for completing a survey, we give a discount on the payment for a trip.

      Before becoming part of BlaBlaCar, we actively used promotional codes in Busfor, a bus ticket search and purchase service. Almost weekly, we sent out promo codes to encourage weekend sales and keep customers in the loyalty program. nine0004

      We also worked with coupon websites: "Pokupon" and "Mastercard More". In the latter, promotional codes were actively used, as customers bought them for points from the Mastercard loyalty program.

      We're giving away promo codes to graduates of our flagship writing courses, people who have already signed up for Bigtomorrow and become part of our community. This is not so much a loyalty program, but a way to thank graduates and give them a discount in advance on any of our products.

      There are two options to use this promotional code:

      • apply it when paying for tuition. Student will receive a 15% discount;
      • give promo code to a friend. The friend will receive a 5% discount, and the original owner of the promo code will receive a 10% discount.

      Let's take a pool of clients who buy courses from $235 to $415. In 2019, 27% of these students used a promo code for themselves. That is, almost a third of graduates return and buy a new course. And about 10% are people who were given promotional codes by our graduates. In total, for the year about 37% of students pay for courses using promotional codes. nine0004

      What is the peculiarity of physical promotional codes

      I had a project where the user received a promotional code in a letter, and it was necessary to tell the manager by phone. It seems to be an understandable mechanic, but sometimes people said anything - for example, “two-zero-two-zero-spring” instead of the code “Spring2020”. Therefore, it is important that such physical codes be as simple as possible.

      We also used a sound promo code for advertising in the subway. The code appeared on the screen and was additionally voiced, it had to be entered on the site. It did not work very effectively, but it was entered without errors. nine0004

      I don't think such things are done out of a good life. The business has some kind of advertising: on the Internet, offline, on the streets, in the form of flyers or leaflets in elevators. And the business wants to know how many people from this ad reached the checkout. Say a promo code, get a bun, and we will find out which advertising works. But this option is not ideal either - for example, people get to the point of purchase and forget about the promotional code, or pass these promotional codes to their friends.

      Do promo codes work

      There is an interesting case from Busfor from last Halloween. On the platform of the PopMechanic service, we launched the “Wheel of Fortune” for one day, in which the user left an email address and could get a discount on the first bus ticket: $2, $3, 5% and 10%. The action had the following results:

      • of the new site visitors 10% converted into subscribers. So we got 3 thousand new contacts in the database.
      • of the new visitors to the site used the promo code 8% - 2,400 users. nine0060

      What's interesting about this case is that we received letters in the style: "I can't figure out which is more profitable - $2 or 10%". Therefore, on the following promotions, we simply gave promotional codes with discounts for a certain amount. This makes it easier for customers to understand the benefits.

      There was an interesting case - a chain of restaurants with delivery. With her, we decided to experiment and launched an interactive email: puzzles, puzzles, mindfulness games. Letters were sent 1-2 times a month. The answer to the riddle or rebus was a promotional code that could be checked in a special box in the basket on the restaurant chain's website. If the answer (promo code) is correct, then the user received a free dessert or a bun. nine0004

      We compared two email strategies over the course of the year: only with “gaming” and only with promotional emails. The first won in all respects:

      • Open rate - 14. 7% against 8.7% for promotional ones.
      • CTOR (ratio of unique clicks to unique email opens) - 15% versus 6% for promotional ones.
      • RPME (revenue per thousand emails sent) - $59 vs. $33 for promotional emails.

      We recently held 2 parallel campaigns in the Gusarov Warehouse supermarket. nine0004

      Promotion #1. Gave a total discount on dishes of 10%. If the purchase amount exceeded $14, the cashiers gave a coupon for a 15% discount on the next purchase. People then came back and bought something again.

      Promotion #2. "We change old dishes for new ones." A person brought an old pot or pan, we gave a 15% discount on new dishes.

      Both promotions were advertised on Facebook* and Instagram*, as well as coupons with 15% discounts were distributed in the coffee chain. In total, we distributed 500 coupons, each of which had a barcode. The cashiers cut off the barcode in order to track the effectiveness of the action later. 9 came to us3 people with coupons and made purchases in the store.

      How to create a promo code and track its effectiveness

      Only Woobox and Vauchar come to mind. But I worked only with self-written solutions. This is when developers add the ability to generate and apply promotional codes in the site admin panel. So you can take into account all the options: for example, give a discount on a specific route or date, put promotional codes with different conditions for different carriers.

      For example, BlaBlaCar collects all promo code data in a shared data store. Then reports are built based on this data in the Qlik platform.

      We do not use ready-made services, because when we started, there were no such solutions. Therefore, we use the internal admin panel to create and analyze promotional codes.

      It depends on whether we make the same promotional codes or individual ones, for each user. We generated individual promotional codes simply in Excel. Set up the formula and generate. nine0004

      For example, you can get a lot of unique digital promotional codes using the following Excel formula: =RANDOMBETWEEN(10000;99999)

      Each time this formula generates a random integer, in the example above, a five-digit number between 10,000 and 99,999.

      The last time we worked with promotional codes, the task was set as follows: there is a database of contacts with a million email addresses and 100,000 unique promotional codes. We just implemented promo codes until they ran out. Didn't have to do anything extra. nine0004

      How to prepare for the launch of the promotion with promo codes

      It is important to test the promotion system from the very beginning and take into account that things can go wrong. You should have the following ready for the launch:

      • budget — for example, how much we will spend on holding a promotion, printing coupons, launching targeted advertising;
      • mechanics - for example, how long promo codes will be valid or how to apply an electronic coupon to receive a discount;
      • nine0059 communications - for example, who is responsible for tracking promotional codes, and who is responsible for issuing promotional goods;
      • analytics for real-time tracking - for example, how many coupons were used out of the total number or what conversion of promotional codes into sales.

      When preparing a promotion, it is worth considering the following questions:

      • whether the client will be able to reuse the promotional code in case of cancellation of the order;
      • how many people can use one promo code at the same time; nine0060
      • whether the payment system and the site will collapse if everyone visits the promotion page at the same time;
      • how the discount will affect your relationships with suppliers and competitors;
      • whether the call center is aware of your promotion;
      • are you able to process all incoming orders;
      • whether the discount works the same on the website and in the mobile app.

      It is also important to notify all team members who are involved in the promotion - for example, remind the warehouse before Black Friday that due to the huge number of orders, branded packages need to be prepared. nine0004

      We had a time where we didn't alert the grocery team about a night sale. As a result, they were greatly frightened by the night invasion of customers. The team mistook this for a hacker attack.

      In the process, I advise you to pay attention to the activity of customers. Perhaps, if promotional codes are not used, users simply do not understand how to do this.

      Most often, when entering promotional codes, the following mistakes are made:

      • they try to enter the same promotional code twice;
      • write a promotional code in Latin in Cyrillic;
      • confuse case;
      • add spaces at the beginning or end of the promotional code;
      • are trying to use expired codes.

      From what is worth preparing, you need to:

      • understand and fix the goals - why we are launching the action, what we are counting on, how we will track the results;
      • come up with a unique promotional code that can be tracked;
      • check the validity period and the size of the discount - so that the user does not have any difficulties with activation; nine0060
      • prepare clear instructions on what to do in order to use the promotional code;
      • clearly indicate the period of validity of the promotional code and the conditions of the promotion.

      It is desirable to prevent coupon sites from "stealing" a discount that was intended for a limited number of users.

      For example, you have a chain of letters for the resuscitation of a specific segment. And in the last letter you offer a discount that is disadvantageous for you, but very beneficial for the user. A coupon site that monitors various promotions, takes and merges this discount into the network. For a small business, this is not scary, and sometimes even profitable, if you have just started work. But large companies can lose quite a lot of money in such a situation. Therefore, it is important to work with couponers on mutually beneficial partnership terms and provide them with coupons or promotional codes for their audience. nine0004

      Let me tell you about our case. First, we prepared a visual: we hired a designer and coordinated the printing of coupons. If you don't do the latter, the coupons may come with clipped edges (I'm speaking from my own experience :)). Then they held a meeting for cashiers, explained when to issue coupons. At the same time, we launched targeted advertising, distributed coupons in coffee shops, and agreed with the newspaper on printing.

      How to calculate what discount to give using the promo code

      The size of the discount on the coupon or promo code is determined by the usual size of the discount on the market.

      For example, we sell excavators. A 5% discount is rare, because taking into account the cost of an excavator, this is a lot of money. But if we sell fashionable clothes, then discounts can reach 90%. At the same time, some brands even trade at a profit, because the markup on new collections reaches 700%.

      We once had a client who traded in professional cosmetics. And then he asked what discount to put. Just did a newsletter for him on gender holidays. We were surprised - what to answer if we do not know the real cost of production. And he says: “Tell me how much discounts give on average in the market. I want to have no less and no more than others. nine0004

      The customer is likely to receive several discounts from different companies. And if company A has a 90% discount, and company B has a 5% discount, the buyer feels the catch.

      It is necessary to start from the tasks and the target audience. For some products, a promotional code for integration with a blogger will be more profitable than posting an offer on a coupon site.

      I can say for sure that the benefits of promotional codes greatly depend on the technical side: how you will apply and track it. If the analytics is not built, then the development will be expensive and take a lot of time. Better print flyers 🙂

      It should also be taken into account that any discount reduces marginality and increases the cost of customer acquisition due to faster profit or increase in LTV (lifetime value).

      But with promotional codes and coupons, you can more clearly plan expenses and manage budgets. For example, we know that the average conversion of a promotional code is 10%. The discount on it is $7. If 2,000 people received codes, then you can plan expenses like this:

      2,000 * 0.1 * 7 = $1400.

      It turns out that during the action we will spend (miss) $1400. nine0004

      It is more difficult to calculate with a total discount. Even if you know the approximate traffic and conversion, it is unlikely that you will be able to predict how popular your offer will be today. For example, in one of the promotions, we were sure that at 4 o'clock in the morning 20 people would come for a 30% discount, but as many as 200 came.

      Using coupons is more profitable than just giving a general discount. Immediately after the coupon is issued, you can make an upsell: a person came for a product, bought it, received a coupon and immediately spent it on a new purchase. nine0004

      What errors can you encounter

      Everything happened: the analytics service fell off, and the budget was miscalculated, and the promotional code for 30% gave a 50% discount. Recently, by mistake, we sent promo codes intended for the Ukrainian platform to BlaBlaCar users in Poland.

      If the promotional code is tied to a date, you can miscalculate the time due to different time zones or the transition to winter / summer time.

      There are also many errors on the part of users. Sometimes people write promotional codes in the comments to the order instead of entering it in a separate field. But this is not always due to inattention: some companies do not like to show customers that goods on the site can be bought at a discount. Often the field for entering a promotional code is hidden. nine0004

      You should also be careful with the discount on the first purchase. Often, customers create another account to get a discount, and thereby spoil the statistics. It is difficult to deal with this, but it is possible - for example, using a bunch of "email + phone number". For example, if a client registers under a new email address, prohibit using the old phone number.

      Do not give coupons and promo codes too often, their value will be lost. You also need to be careful with the base of contacts to whom you often gave discounts. If something needs to be done in order to receive a promo code or coupon, it is not certain that they will want to do it. nine0004

      What it means to me

      The key purpose of coupons and promo codes is to attract a user and convert him into a sale. Using coupons and promotional codes, you can also:

      • track the effectiveness of different sales channels;
      • increase customer loyalty;
      • increase the number of repeat checks;
      • motivate the user to take part in the action;
      • increase brand awareness.

      Coupons are convenient to use offline: at conferences and exhibitions, in supermarkets and restaurants. The promo code is more suitable for the online format: in mailing lists, sales on marketplaces, coupon sites. The latter should be involved as partners in order to control the distribution of promotional codes - otherwise these services themselves may put your special offers in the public domain.


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