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+$14K (28%) more than national average Manager salary ($43K)
+$21K (45%) more than average Mr. Tire salary ($36K)
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+$19K (41%) more than average Mr. Tire salary ($36K)
+$25K (51%) more than average Mr. Tire salary ($36K)
+$19K (41%) more than average Mr. Tire salary ($36K)
-$2K (5%) less than national average Technician salary ($36K)
-$2K (5%) less than average Mr. Tire salary ($36K)
$50K
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-$8K (25%) less than average Mr.
Tire salary ($36K)
-$18K (66%) less than average Mr. Tire salary ($36K)
+$4K (10%) more than average Mr. Tire salary ($36K)
+$1K (4%) more than national average General Service Technician salary ($22K)
-$13K (44%) less than average Mr. Tire salary ($36K)
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-$6K (18%) less than average Mr. Tire salary ($36K)
-$20K (76%) less than average Mr. Tire salary ($36K)
-$4K (11%) less than average Mr. Tire salary ($36K)
+$32K (54%) more than national average Store Manager salary ($43K)
+$39K (70%) more than average Mr. Tire salary ($36K)
$50K
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+$64K (94%) more than average Mr. Tire salary ($36K)
+$14K (32%) more than average Mr. Tire salary ($36K)
-$3K (8%) less than national average Automotive Technician salary ($36K)
-$3K (8%) less than average Mr.
Tire salary ($36K)
$50K
$100K
$150K
+$12K (28%) more than average Mr. Tire salary ($36K)
-$18K (66%) less than average Mr. Tire salary ($36K)
-$17K (46%) less than national average Staff Accountant salary ($45K)
-$8K (25%) less than average Mr. Tire salary ($36K)
$50K
$100K
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-$8K (25%) less than average Mr. Tire salary ($36K)
-$8K (25%) less than average Mr. Tire salary ($36K)
-$8K (14%) less than national average Branch Manager salary ($59K)
+$15K (34%) more than average Mr. Tire salary ($36K)
$50K
$100K
$150K
+$15K (34%) more than average Mr. Tire salary ($36K)
+$1K (1%) more than national average Shop Foreman salary ($50K)
+$15K (34%) more than average Mr.
Tire salary ($36K)
$50K
$100K
$150K
+$15K (34%) more than average Mr. Tire salary ($36K)
Store Manager is the highest paying job at Mr. Tire at $75,000 annually.
General Service Technician is the lowest paying job at Mr. Tire at $26,000 annually.
Mr. Tire employees earn $35,500 annually on average, or $17 per hour.
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| Years of experience | Ratio |
|---|---|
| <1 years | 4.6% |
| 1-3 years | 16.9% |
| 3-5 years | 20% |
| 5-8 years | 12.3% |
| 8-15 years | 30.8% |
| 15+ years | 15.4% |
AAA Carolinas
Bridgestone Americas
Clark Tire & Auto
Firestone
Firestone Complete Auto Care
| Industry background | Ratio |
|---|---|
| Motor Vehicle Retailers | 13.9% |
| Motor Vehicle Wholesalers | 13. 3% |
| Niche Retailers | 8.9% |
| Motor Vehicle Manufacturers | 6.1% |
| Car Repair & Maintenance Companies | 5% |
| Food & Beverage Retailers | 5% |
| Plumbing / Heating / Air-Conditioning Companies | 3.9% |
| Plastics & Rubber Manufacturers | 3.9% |
| Niche Personal Services Companies | 3.9% |
| Clothing Retailers | 3.9% |
| Past employers' size | Ratio |
|---|---|
| Small | 39.7% |
| Medium | 14.7% |
| Large | 45.6% |
| Educational background | Ratio |
|---|---|
| No higher education | 75% |
| Bachelor of Business Administration | 8.8% |
| Bachelor of Science | 5. 9% |
| Associate of Applied Science | 2.9% |
| Bachelor of Arts | 2.9% |
| Associate of Arts | 1.5% |
| Associate of Science | 1.5% |
| Bachelor of Fine Arts | 1.5% |
Alfred State College - SUNY College of Technology
ATHENS DRIVE SENIOR HIGH
DeVry University-Arizona
Montgomery College
Towson University
| Time employed | Ratio |
|---|---|
| <1 years | 18.8% |
| 1-3 years | 55% |
| 4-8 years | 17.5% |
| 9-13 years | 5% |
| 14-20 years | 1.3% |
| 20+ years | 2.5% |
| Age diversity | Ratio |
|---|---|
| 21-30 | 34.2% |
| 31-40 | 39.5% |
| 41-50 | 13. 2% |
| 51-60 | 13.2% |
| Gender diversity | Ratio | |
|---|---|---|
| male | 97.4% | |
| female | 2.6% |
| Top roles | Ratio |
|---|---|
| Store Manager | 34.2% |
| Manager | 19% |
| Technician | 6.3% |
| District Manager | 5.1% |
| General Manager | 5.1% |
| Market Manager | 5.1% |
| Mechanic | 5.1% |
| Service Manager | 3.8% |
| Automotive Technician | 2.5% |
| Business Manager | 1.3% |
Medium
| Years in position | Percentage who advanced |
|---|---|
| <1 | 28.6% |
| 1 | 42.9% |
| 2 | 14. 3% |
| 4+ | 14.3% |
Advance Auto Parts
American Tire
Firestone Complete Auto Care
Ford Motor Company
Fresenius Medical Care North America
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Company Description Monro, Inc. Monro, Inc. is one of the nation’s largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the Nasdaq (MNRO). The Monro family of brands includes...Read more
Company Description Monro, Inc.
Monro, Inc. is one of the nation’s largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the Nasdaq (MNRO). The Monro family of brands includes...Read more
Company Description Monro, Inc. Monro, Inc. is one of the nation’s largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the Nasdaq (MNRO). The Monro family of brands includes...Read more
Company Description Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. We serve 4 million cars annually at over 1000 locations and are the nation’s fourth largest independent tire...Read more
Company Description Monro, Inc. Monro, Inc. is one of the nation’s largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the Nasdaq (MNRO).
The Monro family of brands includes...Read more
Company Description Monro, Inc. Monro, Inc. is one of the nations largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the Nasdaq (MNRO). The Monro family of brands includes...Read more
Company Description Monro, Inc. Monro, Inc. is one of the nations largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the Nasdaq (MNRO). The Monro family of brands includes...Read more
Company Description Monro, Inc. is one of the nations largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the Nasdaq (MNRO). The Monro family of brands includes some the...Read more
Company Description Monro, Inc. is one of the nations largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the Nasdaq (MNRO).
The Monro family of brands includes some the...Read more
Company Description Monro, Inc. Monro, Inc. is one of the nations largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the Nasdaq (MNRO). The Monro family of brands includes...Read more
Company Description Monro, Inc. is one of the nations largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the Nasdaq (MNRO). The Monro family of brands includes some the...Read more
The District Manager is responsible for the successful operations of up to 20 store locations. Responsibilities include the workforce planning, hiring, training, counseling,...Read more
The District Manager is responsible for the successful operations of up to 20 store locations. Responsibilities include the workforce planning, hiring, training, counseling,...Read more
The District Manager is responsible for the successful operations of up to 20 store locations.
Responsibilities include the workforce planning, hiring, training, counseling,...Read more
AUTOMOTIVE TECHNICIAN - LUBE & TIRE The Lube and Tire Technician at Monro or General Service Tech as we call it, is an entry level Automotive Technician position and a great way to start your career at Monro. Starting day 1 you will begin a comprehensive...Read more
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Company Description If you are ready to shift your career into overdrive , apply today to join our winning team! We invest in you and your future by offering career advancement opportunities with ourRead more
Company Description IF INTERESTED PLEASE CALL: JERRY @ 216- 780- 8205 Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. WeRead more
Company Description Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States.
We serve 4 million cars annually at over 1000 locationsRead more
Automotive technicians, are you tired of that dead end job and want a career with our winning team that provides unlimited opportunities and earning potential! Every technician as to do their part inRead more
Company Description Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. We serve 4 million cars annually at over 1000 locationsRead more
Company Description Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. We serve 4 million cars annually at over 1000 locationsRead more
Unload inbound product Load outbound trucks Pull orders and stage in proper area Must be able to handle 50 lbs without assistance Job requires you to be on your feet 8 hours a day, in both hot andRead more
Company Description Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States.
We serve 4 million cars annually at over 1000 locationsRead more
Company Description Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. We serve 4 million cars annually at over 1000 locationsRead more
The Automotive Technician is responsible for being able to professionally inspect, repair and maintain services to ensure the high standards of our guests are achieved. Essential Duties &Read more
We have an immediate career opportunity for a results-oriented, self-starter to help drive the success of one of our high-tech automotive service centers. The ideal candidate will have previousRead more
Company Description If interested please call Jason at 732- 778- 5137 Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. WeRead more
Are you an outgoing person who loves people and wants a career in one of the highest-paying retail industries in the country? Do you have a passion for cars? Are you a people person? Join our team! WeRead more
Company Description Each Mr.
Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. We serve 4 million cars annually at over 1000 locationsRead more
We are the country’s top company-owned automotive repair chain, and our success is driven by employing great people who commit everyday to putting the customer first--selling them only what they needRead more
The Automotive Technician is responsible for being able to professionally inspect, repair and maintain services to ensure the high standards of our guests are achieved. Essential Duties &Read more
Company Description Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. We serve 4 million cars annually at over 1000 locationsRead more
Company Description If interested please call Jason at 732- 778- 5137 Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States.
WeRead more
Company Description If interested please call Jerry at 216-780 -8205 !! Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. WeRead more
Company Description If you are ready to shift your career into overdrive , apply today to join our winning team! We invest in you and your future by offering career advancement opportunities with ourRead more
Company Description If interested please call Jerry at 216-780 -8205 !! Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. WeRead more
Company Description If you are ready to shift your career into overdrive , apply today to join our winning team! We invest in you and your future by offering career advancement opportunities with ourRead more
Company Description If you are ready to shift your career into overdrive , apply today to join our winning team! We invest in you and your future by offering career advancement opportunities with ourRead more
Are you an outgoing person who loves people and wants a career in one of the highest-paying retail industries in the country? Do you have a passion for cars? Are you a people person? Join our team! WeRead more
Company Description Each Mr.
Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. We serve 4 million cars annually at over 1000 locationsRead more
Are you an outgoing person who loves people and wants a career in one of the highest-paying retail industries in the country? Do you have a passion for cars? Are you a people person? Join our team! WeRead more
Company Description Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. We serve 4 million cars annually at over 1000 locationsRead more
The country’s #1 company owned automotive repair chain has immediate opportunities for the right individuals. If you are a self starter and have previous automotive and/or tire service, you do notRead more
Company Description If interested please call Jerry at 216-###-#### !! Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States.
WeRead more
Company Description Each Mr. Tire store is a vital link in the largest company-owned and operated automotive service chain in the United States. We serve 4 million cars annually at over 1000 locationsRead more
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Current job openings
in 6 months
399,800
%
in 1 year
3 weeks
Average posting lifetime
| Manufacturing | 57.0% | 2,280 | 8% | 18,900% |
| Retail | 34.9% | 1,395 | 61% | 11,525% |
| Executive Management | 5.5% | 220 | 223% | 1,733% |
| Other | 1.1% | 43 | 66% | 258% |
| Construction | 0. 7% | 27 | 58% | 2,600% |
| Transportation & Logistics | 0.3% | 12 | 200% | 0% |
| Government & Military | 0.3% | 11 | 90% | 8% |
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Q:
What’s the gender distribution at Mr. Tire Auto Service Centers?
A:
2.6% female, 97.4% male.
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Q:
What industry does Mr.
Tire Auto Service Centers operate in?
A:
Engineering/Architecture.
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are my chances high for career advancement at Mr. Tire Auto Service Centers?
A:
no, chances of career advancement are medium.
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What’s the average length of tenure at Mr. Tire Auto Service Centers?
A:
Typically 1-3 year(s).
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what kind of companies did Mr. Tire Auto Service Centers employees work for?
A:
Large companies before Mr. Tire Auto Service Centers.
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Q:
who are employees usually hired by after leaving Mr. Tire Auto Service Centers?
A:
Advance Auto Parts, American Tire, Firestone Complete Auto Care, Ford Motor Company, Fresenius Medical Care North America, Montgomery County MD, Pep Boys, TBC.
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Q:
Where did employees work before joining Mr. Tire Auto Service Centers?
A:
AAA Carolinas, Bridgestone Americas, Clark Tire & Auto, Firestone, Firestone Complete Auto Care, Merchants Tire and Auto Centers, Precision Auto, The Goodyear Tire & Rubber Company.
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Q:
How old are Mr. Tire Auto Service Centers’s employees in general?
A:
31-40.
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Q:
Where did most of Mr. Tire Auto Service Centers employees go to school?
A:
Alfred State College - SUNY College of Technology, ATHENS DRIVE SENIOR HIGH, DeVry University-Arizona, Montgomery College, Towson University.
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How often do you get paid at Mr. Tire Auto Service Centers?
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what’s the dress code?
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Earnings on the YouTube platform available to almost everyone for residents of Russia today are significantly limited.
Not only did video hosting stop accruing profit for views from the RF zone, but it became problematic to withdraw the money earned. Nevertheless, Russians continue to earn good money by redirecting content to other countries.
It is important to keep in mind that it is not the platform itself that pays for the content, but advertiser companies. They need to sell a product or service. Therefore, earnings on video content depend on three important parameters:
What should a novice user pay attention to in order for the videos to start bringing in a stable and rather big income?
Display country
In countries with developed economies, advertisers are richer, advertising budgets are larger - therefore, when preparing content, it is worth studying trends, the interests of countries included in the top twenty pay ratings:
Taiwan, Latvia, Ukraine, Georgia, Kazakhstan pay the least.
But if extraordinary events occur in a country, the world's interest in it increases, then the cost of content increases. In Russia, now the average check for 1000 views is $1-4, depending on the content.
As a conclusion - the most solvent countries are English-speaking - therefore, it is better to make content in English, select a musical range from popular in this country compositions of famous or new groups, performers of rating leaders.
Of course, it is important that content views come from “expensive” countries, but the duration of the view and the target audience also matter.
Duration of viewing
The duration of the video matters, the longer the visitor watches the content, the more advertising impressions can be placed. One long video and three impressions is more expensive than a short video with one ad.
The income is affected by the number of screenings, repeated and delayed views.
The algorithm calculates the total time that the visitor spent on the channel and the number of ad impressions.
Target audience
The richer the advertiser, the higher the earnings. According to Google analytics, the most profitable industries include:
If the content topic is of interest to these target groups, then good money will be paid for ad impressions. But an important criterion is that the channel must have a sufficient number of subscribers.
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Number of subscribers
The number of ad views depends on the audience of the channel.
So, the more subscribers, the higher the income. You can promote your YouTube channel in different ways: in social networks and interest groups, with the help of advertising. The best option is to find a popular blogger with an audience and ask for help - sometimes such PR is the best solution to quickly move into trends and gain an audience.
Topics that generate steady income
Analytical research has determined the value and income of specific target niches. YouTube is known to have its own channel scoring algorithm based on the RAF model and QoS. Accordingly, YouTube's revenue per 1,000 views in June 2022 is estimated. It is quite difficult to get exact figures, but approximate conclusions can be drawn.
Any regular YouTube user will earn an average of about $7.
56 per thousand views. This is the average. And now the conclusions, which some will be very surprised.
No video hosting embedded ads. The main reason is that fewer ads will be displayed on children's content. To prevent children from watching ads and clicking on them. Less ads means less money for a content creator.
But this does not mean that children's channels do not bring profit to the creators at all. In fact, they earn more than any other YouTube creator.
Here is a list of the ways children's content creators make money:
). It is worth noting that YouTube pays about 5-10 times more for viewing children's content in the US and other developed countries. This is due to the fact that there is much higher competition and the cost of advertising is much higher.
What popular children's channels are now making a profit
It is difficult for a simple layman to calculate the real earnings from someone else's channel, but based on the above prices, one can quite assume how much the owner of the channel has profit from his videos.
Among the world's most famous kids-themed YouTubers is 9-year-old toy reviewer Ryan (incidentally, he's on Forbes' annual star list).
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Rating of channels targeted at children by subscribers and number of views:
6 billion, subscribers - 97.7 million; Briefly introduce the top ten richest YouTubers in 2021 according to Forbes. Calculations include the period from January to December 2021 and pre-tax income statistics. Agents, managers and attorneys are not deductible. The forecast was made using data from Captiv8, SocialBlade and Pollstar, an "industry insider interview".
Thanks to YouTube's payout and sponsorship, the fashion content creator is valued at $25M, making him the richest YouTuber of 2021.
The name of this successful YouTuber is Jimmy Donaldson. Mr Beast earned $54 million last year. The 24-year-old is known for his massive contests, stunts and philanthropy, such as Netflix's viral copy of The Squid Game, where the winner received a $446,000 reward. Channel has more than 98.9 million original subscribers as of summer 2022.
By December 2021, the titled boxer has accumulated 45 million. This is one of the most famous names on YouTube. His brother Logan shared a controversial video in 2017 that featured an infamous suicide scene in a Japanese forest. Fans lambasted the content, advertisers were uncooperative, and YouTube took both brothers off the air. Since then, Jake's popular media platform has focused on marketing his boxing profession. In 2021, his income exceeded 45 million. Now the channel has more than 20 million subscribers, the content is released regularly and is in demand.
Markiplier's capital was estimated at approximately USD 38 million. Markiplier has long been a well-known online personality with 31 million followers. Born Mark Edward Fischbach in Honolulu, Hawaii, now moved to Los Angeles. He gained fame by taking pictures while playing video games - Five Nights at Freddy's. Subscribers on the channel in 2022 - 33.2 million
4. Like Nastya - 20 million USD
The Like Nastya channel is worth 20 million, has 97 million subscribers, 80 billion views. The channel brought in 18.5 million USD in 2021. A girl from Russia with cerebral palsy, from which she was cured. She emigrated to the USA with her family. Now she is actively traveling, unpacking purchases on camera.
5. Unspeakable - $28.5M
Last year, Unspeakable sold its video catalog to Spotter, bringing its net worth to an estimated $30 million.
Unspeakable runs four different channels with over 20 million subscribers. Much of the content includes footage of Nathan playing Minecraft and other recreational games.
A total of $300 million was paid to YouTube stars last year.
There are several popular channels in Europe:
Here is a small list of Asian channels and their earnings for the last 90 days as of July 2022:
Conclusion
The best part is that you can create your own channel for free and start uploading videos today.
The main thing is to decide on a niche in advance and not to abandon what has already been started halfway.
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But success doesn't come overnight, the highest paid YouTubers have had to work hard to get where they are now. An interesting fact is that most of the people who got into the rating of the richest YouTube bloggers were not 30 years old.
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Ice cream company Shin Line is estimated by Euromonitor International to have a 35% market share in Kazakhstan. Over the 22 years of its existence, production volumes have grown from 2-3 thousand tons to 13 thousand tons per year. Revenue in 2016 reached 5.56 billion tenge against 3.99 billion in 2015. The founder of the company, Andrey Shin, told Forbes Kazakhstan what are the features of the ice cream business, why it is impossible to develop without competition, and what difficulties stand in the way of conquering the Chinese market.
Student accent
Andrey graduated from the medical academy in Bishkek in 1995.
— In my last year of study, I got married, had a daughter, and the question arose about how to earn some money, recalls the interlocutor. - Friends were engaged in the ice cream business, and I was approximately aware of how to work there.
In 1995, with the help of his father, a young entrepreneur decided to open a production workshop, the size of which, according to Andrey, was half the size of his current office. For several months he studied various literature, in order to eventually understand that this would not go far, and to start looking for a good technologist.
— Then we could afford only one technologist, but now the team consists of more than 20 employees who have received higher education in the “dairy business,” the source notes.
Just at that time, the development of the company's first product, Bomba ice cream, began.
- It was created with the aim that, for example, a student could, after having a snack, calmly sit through two pairs of lectures. To replenish carbohydrates in the body, waffle crumbs were added there. Then “La-La Fa” appeared - also “student”: they took two sticks, pulled them in different directions and shared them with each other. There are many such “gadgets” in this area, ice cream is generally a very interesting product, - Andrey says with a smile.
The company slowly developed until, according to the founder, it grew to enter “the Kazakhstani market, which is more interesting in terms of business”. Andrei decided to leave the Kyrgyz company under the leadership of his brother, while he took on a new project. In 2002, the businessman purchased a plot in Almaty and began building a plant on the territory of a former machine repair base with an area of about 5 thousand square meters. m. Then he made the first serious investments: first in a land plot for construction, and in 2003 in the purchase of equipment, which the company took on an installment plan.
These investments in the company are estimated at $1 million.
The plant was launched in 2004 and subsequently underwent several major renovations. Today, its total area is 2.07 hectares, where the premises occupy an area of 18.5 thousand square meters. m, on which there are 18 lines for the production of ice cream, two lines for aseptic milk, one line for butter, about 12 ovens for the production of cones and five or six lines for semi-finished products.
Immediately after the launch, Shin Line tried to enter the Russian market. At that time, the company's share in the Kazakhstani market was 10%.
“Now I understand that in order to start exporting, you must feel comfortable in your market and feel that “at home” is getting crowded,” Andrey shares his experience. – When we entered the Russian market for the first time, we thought that first we need to “take Moscow”, and then the rest of the regions. But it didn't work right off the bat. The second attempt was made in 2008, and this time we started from the Moscow region (Tula, Ryazan), but failed again.
On the third attempt, they began to deliver our ice cream to the border areas, and this approach turned out to be correct.
Devaluation in aid
According to the businessman, the ice cream market usually grows by about 2-3% annually, but has been stagnating for the last couple of years.
- If we take consumption in Kazakhstan, then it is somewhere around 2.5 kg per person. In Russia it is 2.78 kg, in Uzbekistan - 1.5 kg, in Kyrgyzstan - 2.2 kg. Now we are studying the Chinese market, where in the past few years there has been an increase from 1.5 to 1.7 kg. But all these are low figures compared to Korea, where consumption per person is 8 liters, Europe - 8-12 liters, USA - 15-17 liters, - explains the interlocutor.
However, despite moderate market growth, the company is growing at 20-30% per year. According to it, this is due to import substitution.
— Today, the presence of imported products on the market is about 40%, and earlier it was 60%.
The main suppliers are Kyrgyzstan and Russia, Europe is represented in a small number, sometimes Uzbekistan appears, - says the businessman.
According to Andrey, local producers have the opportunity to take up to 80% of the market - the length of the border with Russia does not allow them to claim more. Even if the adjacent regions are recaptured, Russian producers, who are located at a distance of 10-15 km from the northern Kazakhstani cities, will still be present there.
- Therefore, if we “move” imports to at least 20%, this will be a pretty good indicator. Although we ourselves can sell much more on the territory of Russia and Kyrgyzstan,” he says.
Devaluation also contributed to the escalation to the Russian market.
- When the exchange rate was up to 3.5 tenge per ruble, it was uncomfortable for exports, but, on the contrary, we received a large flow of ice cream from Russia. And when the rate is one to five, it helps to keep the balance. If it is above five, then it is even more profitable for us to sell to Russia, - Andrey explains.
The weakening of the national currency did not affect the local ice cream market much, as it is not so expensive a product that it would be seriously affected by a decrease in purchasing power. Prices have not changed much either, since the main raw materials are Kazakhstani, and the largest expenditure part is wages, which are paid in tenge.
In search of Harry Potter
If everything is clear with the main raw materials, then, for example, one has to turn to South Korea and Europe for packaging solutions. Chocolate is imported from Switzerland, icing from Russia, nuts from Asian countries, butter and milk powder from Belarus and Ukraine, sticks from China.
Shin Line offers 140 types of ice cream. About 20 new species are introduced to the market every year. This, according to the interlocutor, is one of the main difficulties in his business - it is necessary to constantly “create”. Indeed, in order to come up with a new taste of ice cream, you need to try out at least 20 different options, after which the recipe is still being finalized.
According to the businessman, professionals in narrow specialties, such as the so-called Harry Potters, who conduct tastings and work in laboratories, cannot be found on the local market.
— Now, if the population in Kazakhstan were 10 times larger, then there would certainly be such specialists here, he believes.
Personnel for production are recruited from Kazakhstan. As for marketing, people are attracted from all over the CIS and Europe. During the season, the company employs about 2.2 thousand people.
The issue of logistics to nearby regions is solved by Shin Line with the help of its own trucks that deliver ice cream to points of sale. The company has about 300 such sectional cars in Kazakhstan. There are also contractor refrigerated trucks.
Despite the seasonality of ice cream consumption, according to Andrey, work is always going on. Preparation for the next season begins in autumn. Strategic planning is underway, issues of production volume are being discussed.
A certain volume is issued in advance and sent for storage.
As it turned out, the decrease in sales in the winter period is observed only in the impulse assortment of ice cream - portioned. And homemade in “baths” is sold even more in winter, so there is no drop in demand in this category.
In addition, during the "off-season" period, the company is engaged in an additional production line - dairy products, butter, semi-finished products, instant noodles. There is also a large confectionery area, where wafer cones, sheets, fillers are produced, used for the production of ice cream. True, these products make up only about 15% of the total production.
In order to provide the market with a variety of products, Shin Line cooperates with foreign companies. So, after two years of negotiations, in 2009, he became the franchisee of the South Korean Binggrae for five years on six types of ice cream. Sheen Line also has an agreement with Universal to use images from Minions and Trolls cartoon characters.
According to Andrey, the acquisition of a license in the Kazakh ice cream market is a very rare case, since many do not want to pay for it, to undergo a multi-level audit.
— Abroad, the market dictates the rules and no one counterfeits well-known brands, as problems will inevitably arise at a certain stage. In our country, this process, unfortunately, has not yet been debugged, but if we want the market to develop in the right direction, we need to put things in order on it, - the businessman is sure.
Dreams of China
5–7% of ice cream produced is exported. Today "Shin Line" supplies products to Mongolia, Russia, Kyrgyzstan, Tajikistan. As already mentioned, plans to enter the Chinese market.
- I think many people remember Putin's gift to Chinese President Xi Jinping during the G20 summit in 2016 - a box of ice cream. After that, China opened the border and about 30 Russian ice cream producers rushed to its market,” Andrey says.
We also want to try our luck.
In 2017, the company participated in two exhibitions in China, as a result of which there are supply agreements with more than 100 distributors. This, according to calculations, can be about 5 million servings per year. However, the process of entering the Chinese market is hampered by the lack of an agreement on the import of dairy products into this country.
- According to this agreement, veterinarians must issue us a permit, and until we have it, customs cannot clear the products. Kazakhstan not so long ago signed an agreement on the export of honey to China, this year they achieved the import of lamb. Negotiations on milk have been going on for a very long time, but, apparently, we need to intensify even more in this direction, the entrepreneur argues.
Despite the fact that the main exports of Shin Line go to Russia and Kyrgyzstan, the creation of the EAEU, according to Andrey, did not have a significant impact on his business.
And earlier it was possible to safely deliver, it just took more time. Unless small Russian companies, which used to be frightened by the customs clearance process, immediately began to enter the Kazakhstani market.
There is also a problem with export to Uzbekistan.
- The duty on the import of goods from Kazakhstan to Uzbekistan until October 2017 was 260%, and from there - 0%. Now the duty has been reduced to 30%, and this is already good, - says Andrei. – They protect their market, but I think it is, on the contrary, bad for their players, who do not grow without competition. For example, in Uzbekistan, the bulk of manufacturers make only cups and popsicles - using equipment left over from Soviet times. And I believe that if you are doing business, then you need to do it in step with the times.
In 2017, the company completed the construction of a plant in the DAMU industrial and logistics center in the village of Bayserke, Almaty region, where it plans to transfer the production of instant noodles and semi-finished products.
