Attendees visited vendor booths and learned about the features and benefits of the Goodyear tire lineup, technology solutions and services that were all on display.
In addition to hearing presentations by corporate officials and leaders, participating in a wide range of educational sessions, and taking part in ride-and-drives with Goodyear’s new winter tire, dealers attending the Goodyear North America Customer Conference on Feb. 2-4, 2020 meandered through the 130,000 sq.-ft. trade show to see firsthand all that Goodyear and a variety of vendors had to offer.
During the trade show tours, attendees visited vendor booths, learned about the features and benefits of the Goodyear tire lineup, technology solutions and services that were all on display, and participated in “Show & Go” sessions with Goodyear subject matter experts to learn about things like tire compound development, intelligent/connected tire technologies and sustainable sourcing innovations like the use of soybean oil in tire manufacturing.
Bob Woloszynek, chief engineer of polymer science and technology, said that soybean oil is one of those raw materials that checks all the boxes to expand the tire performance triangle, noting that Goodyear was the first tiremaker to make passenger car tires containing soybean oil. He said currently, four of Goodyear’s premium tires are realizing the performance and processing benefits of soybean oil—Eagle Enforcer All Weather; Eagle Exhilarate; Assurance WeatherReady; and Assurance ComfortDrive.
He said the benefits of using soybean oil include: its domestic, abundant and renewable; offers improved compatibility with tire polymers; it can improve fuel/manufacturing efficiency; and it has a very low glass transition temperature. Another key attribute is that it helps the tread stay pliable and grip the road in cold temperatures.
The future of mobility trends and Goodyear’s role in tomorrow’s transportation was covered by Chris Queen, director of innovative technology, global. Queen discussed the impact of FACE vehicles—Fleets, Autonomous, Connected and Electric—as well as technologies like predictive tire monitoring that helps increase time on the road while reducing repair costs and optimizes replacement cycles based on remotely monitored and predicted tire health.
These Siberian husky puppies provided a “cute factor” to help introduce Goodyear’s new winter tire— the WinterCommand Ultra, which will be available in the third quarter of 2020.Todd Macsuga, general manager of brand marketing for North America, talked about Goodyear’s new brand campaign, “Movement,” that will build off of the former “More Driven” campaign to showcase how Goodyear’s products, technology and services enable movement for its customers.
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This week, Goodyear Tire & Rubber Co. introduced dealers to a new consumer marketing and advertising campaign that supports an all-new theme for the Goodyear brand: "Get There." Larry Mason, president of consumer tires, officially debuted the new message and accompanying television ads at Goodyear’s annual dealer meeting in Orlando, FL.
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AKRON, OH — This week, Goodyear Tire & Rubber Co. introduced dealers to a new consumer marketing and advertising campaign that supports an all-new theme for the Goodyear brand: "Get There."
Larry Mason, president of consumer tires, officially debuted the new message and accompanying television ads at Goodyear’s annual dealer meeting in Orlando, FL.
The series of TV commercials feature two blimp pilots flying high above the city in the Goodyear blimp, reflecting on Goodyear’s history of getting people to their literal and metaphorical destinations.
"When it comes to creating a world-class brand and finding a way to connect to consumers, a marketer dreams of having half the enthusiasm and genuine love that the Goodyear blimp brings us," said Joey Viselli, director of the Goodyear brand. "This campaign takes advantage of this valuable emotional asset."
In addition to the brand messaging, Goodyear will also use TV ads to promote specific tire lines, such as the Assurance featuring TripleTred and the Fortera tire line for SUVs.
The campaign was developed by Goodyear in partnership with its creative advertising agency, McCann Erickson of New York.
The ads will make their first national television appearance on Feb. 18 during the Daytona 500. They are expected to be seen by 20 million viewers. The public will also get a chance to see the new "Get There" ads during NCAA March Madness.
Goodyear will also run print versions of the ads in magazines reaching female, sports, automotive and technology audiences. The company is also leveraging search-engine marketing by placing listings on Yahoo and Google, among others.
"While Goodyear is committed to developing best-in-class product innovations that result in breakthrough technology and award-winning tires, we know that our communication with end users has to be relevant for them. In essence, a tire buyer wants to know that our products will help him positively reach his destination…to get there," said Viselli.
Also at the meeting today, Robert Keegan, Goodyear chairman and CEO, signed a five-year contract extension that allows for Goodyear to continue to serve as the exclusive tire supplier for NASCAR’s top-three racing series — the NEXTEL Cup, NASCAR Busch and Craftsman Truck Series.
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During the annual dealer conference near Denver, Colorado, USA this week ), Goodyear introduced two new tire models targeted at the North American market, as well as its Goodyear Tire Management fleet program.
Goodyear Assurance ComfortDrive is a new all-season tire with Goodyear ComfortFlex technology, designed to provide the highest levels of mechanical and acoustic comfort while maintaining traction stability.
They will hit the market in September 2020 in 44 sizes ranging from 16" to 20". Assurance ComfortDrive tires are suitable not only for passenger cars, but also for minivans, CUVs and SUVs, says Shina Guide's technician. Popular vehicles that will benefit from the new all-season development include the Audi Q5, GMC Acadia, Ford Explorer, Kia Sorento, Honda Accord, CR-V and Pilot, Nissan Maxima, Lexus IS and RX, Toyota RAV4 and Subaru Forester.
The company calls the new Goodyear WinterCommand Ultra "the highest performance winter tyre". This non-studded winter tire will initially be available in the third quarter of 2020 in 23 sizes for 15"-18" rims. Thirty additional sizes for 18" and 20" rim diameters will be introduced to the market in 2021.
The V-Tred technology used in this model helps to quickly evacuate water, slush and snow from the contact patch, while the cryoadaptive rubber compound maintains the flexibility of the tread at low temperatures, and therefore its ability to maintain the proper level safety on winter surfaces.
Goodyear WinterCommand Ultra tire buyers include Audi A6, Dodge Charger, BMW 3 Series, GMC Acadia, Volvo XC90 and Nissan Rogue.
Goodyear Tire Management Fleet Management includes several items:
• Goodyear Tire Optix is a digital monitoring toolkit that helps fleets determine critical tire parameters such as air pressure, tread depth and tire wear conditions;
• Goodyear CheckPoint is a drive data reader that automatically checks tire tread depth and pressure. "This ground device, located at the entrance to the park yard, scans passing trucks and triggers park maintenance alerts if there are any tire problems that need attention" , says Goodyear representatives;
• Goodyear TPMS Plus is an active on-vehicle monitoring system that evaluates tire health in real time using Goodyear's unique, fleet-specific algorithms. In other words, TPMS Plus helps identify critical issues such as high temperatures and tire leaks;
• Goodyear TireReady is a tire subscription program designed specifically to meet the specific needs of individual fleets.
That is, Goodyear is committed to optimizing and managing the entire life cycle of its tires.
Similar systems are being developed and offered by other tire companies. Earlier we wrote about the ContiConnect digital tire monitoring platform and the Conti C.A.R.E technology system. from Continental.
Goodyear has announced the expansion of Goodyear Fuel Max RTD truck tire sizes. By the second quarter of 2020 they will also be available in sizes 225/70 R19.5, 245/70 R19.5 and 295/75 R22.5.
Recall that in January 2020, Goodyear significantly updated its European range, which, in addition to new products from the main brand, included budget tires from the manufacturer's subsidiaries.
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One of the highlights this time around is the Goodyear Wrangler TrailRunner AT off-road tire, which Jay Robinson, Goodyear's marketing director, said was designed with a strong focus on durability and reliability and aimed at the mid-price segment.
“The Wrangler TrailRunner AT is an all-season, high-grip, long-life tire that can take on any challenge,” said Mr. Robinson. - Whether you're driving on the highway or rough off-road, these tires will allow you to use the full potential of your SUV or pickup truck. The new TrailRunner AT has all the qualities of the legendary Wrangler line.”
The Goodyear Wrangler TrailRunner AT features a large-block tread pattern whose configuration enhances tire performance on both pavement and off-road. Sawtooth block edges combined with additional sipes at various angles improve ride quality in difficult weather conditions, while stepped shoulder block walls increase traction in deep mud and snow. Among other things, the pattern has been optimized to increase the resource and reduce the noise level.
The tires are available in 41 sizes from 225/75 R16 to 275/60 R20 and fit many SUV and pickup models. The warranty mileage is 88,000 km.
Goodyear also announced that it has completed an update to its budget brand Kelly with the introduction of the new Kelly Edge HP tire, which features an asymmetric tread pattern for increased traction on a variety of surfaces.
“We are completing the introduction of Kelly's new line of tires, which already includes the Kelly Edge A/S and Kelly Edge AT tyres, which premiered at last year's Goodyear Dealer Conference,” said Mr. Robinson. “The Kelly A/S all-season and AT off-road are offered in a wide range of sizes to cover most of their target segments, and the Kelly Edge HP is applying the same strategy to the high performance tire market.”
The Kelly Edge HP pattern includes a wide center rib for improved handling, as well as chunky shoulder blocks that stabilize the contact patch for optimal cornering stability. In addition, the variable tread pitch has reduced noise levels for the most comfortable ride.
Kelly Edge HP is available in 20 popular sizes from 195/55R15 to 245/45R18. The warranty mileage is 72,000 km.
In the truck tire segment, Goodyear presented the previously presented Goodyear Endurance WHA for garbage trucks and economical Goodyear Fuel Max RSA and brand new Goodyear Endurance RSA .
“The Endurance RSA is our best and most versatile regional and intercity tire and is an important part of our Goodyear Total Solution program,” said Norberto Flores, Goodyear Marketing Manager. - Trucks used in regional and urban transport move on a wide variety of surfaces and therefore require tires that can handle any conditions. We are confident that the Endurance RSA fully meets this requirement and that they will become the preferred choice for our customers.”
The Goodyear Endurance RSA is more wear resistant than the previous model, Goodyear G661 HSA , and also has reduced rolling resistance and increased resistance to curb damage. Tires are manufactured using IntelliMax Rib Technology, which, thanks to optimized tread stiffness, increases operational life. This is also supported by a new pattern, increased groove depth to 22/32 inches and a reinforced carcass with high-strength steel cord breakers. In addition, the two-layer tread structure reduces fuel consumption and emissions of harmful substances.
